Once
Review 2024

0
4.4/5
User-friendliness
5/5
Features
4/5
Activity
4/5
Seriousness
5/5
Price
4/5

Learn more about how we score here.

Highly personalised matchmaking

Empowers and supports women

40% Female | 60% Male

This article contains affiliate-links.

In-Depth Review of
Once

The Once dating app presents you with only one match per day. Hence the name, Once. This differs from other apps that allow you to swipe endlessly on hundreds of profiles. Instead, this one person that you are shown each day is supposed to be compatible with your emotional profile. That means if you’re introverted, they might match you up with an extroverted person. Or if you both like going to movies and dogs, that person might be a match.

This tailor-made match each day is picked by an algorithm because Once’s Swiss founder Jean Meyer believed in quality over quantity. Now, the Dating Group, one of the largest dating site companies in the world with over 73 million registered users, owns Once. However, the popular Western European dating app still functions the same way as before and has attracted over 10 million users to the platform. The Co-Founder of the company Clémentine Lalande is still in charge and has plans to keep growing.

“In such a concentrated and competitive market having a large partner will allow us to augment our reach and accelerate geographical expansion,” said Clémentine back in 2021 when the company was purchased. Since then, Once has gained popularity in other countries throughout the world and continues to grow.

The Once dating app presents you with only one match per day. Hence the name, Once. This differs from other apps that allow you to swipe endlessly on hundreds of profiles. 

Instead, this one person that you are shown each day is supposed to be compatible with your emotional profile. That means if you’re introverted, they might match you up with an extroverted person. Or if you both like going to movies and dogs, that person might be a match.

This tailor-made match each day is picked by an algorithm because Once’s Swiss founder Jean Meyer believed in quality over quantity. Now, the Dating Group, one of the largest dating site companies in the world with over 73 million registered users, owns Once. However, the popular Western European dating app still functions the same way as before and has attracted over 10 million users to the platform. The Co-Founder of the company Clémentine Lalande is still in charge and has plans to keep growing.

“In such a concentrated and competitive market having a large partner will allow us to augment our reach and accelerate geographical expansion,” said Clémentine back in 2021 when the company was purchased. Since then, Once has gained popularity in other countries throughout the world and continues to grow.

Table of Contents

Pros

Highly personalised matches

Strict and thorough signup process

App is easy to navigate

Cons

Doesn’t have many features

Only one match per day

Once Cost

 

1 MONTH

Per month: £19.99
Total: £19.99

Signing Up for Once

To create an account on the Once dating app or website, you just need to use your phone number or Facebook account. If you sign up with your Facebook account, your profile name will be the same as your Facebook profile name. After that, you just enter some basic information about yourself.

You can also provide more detailed information about your personality and lifestyle, but you can skip this step and fill it out at a later time. There’s also a text box if you want to write something that other members can see. Once you’re signed up, the app will automatically present you with your first match.

Member Structure

Once claims to have around 10 million members worldwide, with most of them residing in Western Europe. Most users are young professionals in their mid to late-20s and early to mid-30s looking for someone long-term. These people are done with the roulette-style swiping apps and ready to settle down. While men outnumber women on Once, the difference isn’t significant enough to notice.

Matching Process

Once calls itself the “slow dating app” for obvious reasons. Since you’re only getting matched with one person a day, it’s probably going to take you a little time to find someone you like. However, its algorithm also does a good job of finding a compatible match each day that you should get along with. And because you will have multiple things in common with each other, you might feel more obligated to start a conversation.

There is no search feature on the Once app, meaning the one match per day is all you get. However, you can purchase “Crowns” that allow you to pick your matches out of a selected group of profiles provided by Once.

Contact Options

Each day, you will be shown a new match that lasts 24 hours until the next one appears. You can check out their photos, bio, and other information in their profile. If you don’t like what you see, you can simply pass on them. If you are interested, you can Like their profile. If they Like you back, a chat box will appear and you start a conversation. If you really like them and want them to know that, you can send a “Charm,” which is kind of like a Super Like. Once you start a chat with another member, you can send text messages and photos, or start a video call if you are both online at the same time.

You also have the option of rating photos by giving them up to 5 stars. By doing this, the app remembers your preferences to help make better match suggestions for you in the future. The profiles shown here don’t always live in your area, and some aren’t even active. It’s just a good way to learn your preferences to help the algorithm. However, if you do find one that’s active and lives in your area, you can send them a chat request, and then start a conversation if they accept.

If you are presented with your daily match and want to send a message right away without mutually liking each other, you can do so by using a purchased “Crown.” If the person replies to your message, then a chat box will pop up and you can start a conversation. Crowns can be purchased a little at a time or in bulk for a discounted price.

Once App

The Once app is considered one of the safest dating apps to use. It also has a very attractive design and is easy to navigate. It can be downloaded for free from either the Google Play Store or the Apple App Store, with in-app purchases available later on. 

Conclusion

If you’re tired of too many options when it comes to online dating, Once might be the platform for you. With one carefully selected match shown to you each day, you won’t have to spend hours browsing profiles and swiping away. Instead, you can focus on that one suggested match, check out their profile, and pass or like them. If they like you back, you can then start a conversation. If not, you can put away your phone and continue your day. There’s not much to it, but that’s the way Once does things, and they’re quite good at it.

4.4/5

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