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Compare dating sites in the UK

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DatingHelp
Reviewed by DatingHelp
Updated 10 November 2026
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Logo Match
4.4
Very good

Match

Long-running site for finding a relationship

Established in 1995, with a smartphone app and members across the UK. Profiles are quite in-depth, so set aside some time to fill yours out properly.

Audience Everyone
Age 18-60
Activity level Very high
More than 20 years of online dating
Smartphone app available
In-depth profiles take time
Visit site

Our rating of Match

Select a category to read our reasoning.

The app offers the same services as the website through a clean and easy-to-use interface. Profiles are quite in-depth and take some time to fill out properly.

You can search for members yourself or use the site's matching. Calls are possible once two members have exchanged several messages.

Our review describes a large global user base, with many people signing in every day.

Match has been a staple of online dating for over two decades and is aimed at people seeking serious connections with compatible partners.

Our review says the monthly fee may be a barrier for some, but that the quality of the experience makes up for it. Free users are limited to winks and limited messaging.

A trusted brand for meaningful connections

Match.com is one of the most established dating sites in the world boasting that they’ve helped connect over 1.5m on the platform. Over the years, they’ve innovated their product massively, and today, it’s a sleek and powerful matchmaking tool that has stood the test of time. When it comes to a brand you can trust, Match.com is quite frankly unmatchable.

Effort and authenticity leads to success

The focus of Match.com is on longer, detail-rich profiles, where singles can show more of themselves and go into more depth than on other sites. The profile is designed to pull out every aspect of who you are to create a full and nuanced picture of your unique personality as well as personal interests. Creating your profile takes some time, but by going through this process, it makes for a much richer experience when you connect with someone on the site. In the end, it’s well worth the effort.

With longer and more detailed profiles, the filtering and search capabilities are allowed to be much more precise and thereby match people based on more meaningful criteria rather than just the superficial, as is the case on certain other platforms. This is the key thing that sets Match.com apart from the rest.

Honest and efficient matchmaking at a greater scale

By rewarding effort and honesty, Match.com is one of those platforms where you really do get out what you put in. The more authentic information you put into your profile, the greater your chances of success. If you’re looking for a quick and easy option, Match.com isn’t for you. But if you’re willing to put yourself out there, you can be sure that there’s a number of like-minded individuals looking for someone just like you. The scale, on its own, makes it a wonderful choice for most singles.

Pros

  • Perfect for finding love
  • More than 20 years experience with online dating
  • Offers great smartphone app
  • Lots of members

Cons

  • The profiles are quite in-depth and can take some time to fill out properly

Prices

Match prices
Length Per month Total
1 month £29.99 £29.99
3 months £19.99 £59.97
6 months £9.99 £54.94
Ad
Logo eharmony
4.0
Very good

eharmony

Detailed profiles and compatibility insights

For singles seeking a lasting relationship who want more to go on than a photo. Compatibility details add context, and paid plans renew automatically.

Audience Serious singles
Activity level Very high
Filters for family plans and lifestyle
Three Premium levels with different contact limits
Plans renew unless you stop them
Visit site

Our rating of eharmony

Select a category to read our reasoning.

Finding your way around eharmony is straightforward, with clear profile sections and settings that are easy to find. The controls stay readable in a narrow browser too. Browsing is where it feels less smooth: profiles can mean a lot of scrolling, Discover gives you a limited overview and upgrade prompts interrupt the flow.

eharmony gives you more to go on than a photo and a short bio. Compatibility breakdowns and family and lifestyle filters help you judge whether someone's plans fit yours, while distance search keeps the practicalities of meeting in view. Premium adds messaging, but the plan differences matter: Light and Plus limit the matches you can unlock, while Unlimited gives you the widest access.

Our UK searches suggested a substantial choice of profiles, and recent-login information helps you see who has been back to the site. That is a promising starting point, but the experience is still local. Reports of limited nearby suggestions make it worth checking your own area before committing to a plan.

The questionnaire, family preferences and profile prompts put relationship goals at the centre of the service. They give you more to discuss before meeting and a clearer sense of whether your plans fit.

Premium can be worthwhile when the suggestions interest you and you are happy to use the service for several months. Three-month terms offer more flexibility, but the longer commitments and different contact allowances mean the cheapest monthly figure is only part of the decision.

Delivering on the promise of authentic relationships

eharmony is another one of those dating sites that has been through thick and thin and is still standing after 20 years of operation. They remain one of the most established dating sites in the world – and for good reason. They really do deliver on their promise. In fact, they claim that eharmony facilitates a match made in heaven every 14 minutes, so why shouldn’t you be one of those lucky people?

A platform for serious individuals seeking long-term connections

From an operational perspective, eharmony rely heavily on their personality and compatibility tests, which are built directly into the profile experience with the aim of discovering what matters most to you in a relationship. When you sign up, you’ll need to complete these tests, in which there are no right or wrong answers necessarily. Instead, they serve to categorise how you think and what you’re looking for.

A time-effecient and thorough system

Upon completing the tests, the system will process your results, and an algorithm will then match you up with like-minded people with similar values. In this way, eharmony ensures that you’re spending your time effectively. Instead of having to put time and effort into connecting with someone over text-messaging, eharmony does the research for you and pairs you with someone that shares your values and fits your personality. In conclusion, eharmony is one of the best places to find truly authentic relationships.

While it does take a while to get registered and set up your profile, that does also mean that everyone on the site has been screened a bit and that only the truly serious remain. eharmony is definitely a site for people who are looking for something real. It skews towards those looking for long-term relationships, and, in case you’re in search of something more casual, you’d be best served elsewhere.

Pros

  • Only for singles who are serious about dating
  • Great matchmaking
  • Simple and easy to use
  • Lots of members in the UK and across the world

Cons

  • Registration takes a while

Prices

eharmony prices
Length Per month Total
6 months £29.90 £179.40
12 months £23.90 £286.80
24 months £17.90 £429.60
Ad
Logo EliteSingles
3.0
Fair

EliteSingles

Premium service for ambitious singles

Photo verification and unlimited private messages with Elite Select. Paid access is exceptionally expensive, so check the total before you commit.

Audience Educated singles
Age 30-55
Activity level High
Detailed location and lifestyle filters
Manual approval and video-based photo verification
Local UK choice can be uneven
Visit site

Our rating of EliteSingles

Select a category to read our reasoning.

White cards, serif headings and restrained gold accents give the current site a more expensive look. Gallery suits deliberate browsing, while Flame is quicker. Finding separate filters through the feature hub takes extra navigation, and crowded controls and overlapping navigation in our narrow browser view weaken the polish.

Detailed profile fields, advanced search, unlimited private messaging and extensive visibility controls make Elite Select a substantial package. Voice and video tools, community features and advertised Human Concierge support broaden the offer. The 1:1 Meetup route still led our complimentary account to a renewal prompt, and the Mayor title requires separate approval.

Our searches for women aged 28–45 found local profiles around London and Manchester, including recent-activity markers. Inverness-Shire returned no members before offering people outside the filters. The company promotes a large international community, but local choice is uneven and older customer reviews mix different versions of the brand.

Manual approval and the photo-verification process add substance to the premium positioning. Profiles can cover career, relationship goals and family preferences in detail. However, the filters also include friendship and people who are separated or in relationships, and an Elite Select badge is a membership status rather than proof of qualifications or wealth.

At $499 for one month or $999 for three, EliteSingles costs far more than a conventional dating subscription. The quarterly plan saves $498 against three individual months, but still requires $999 upfront. Concierge support would need to add considerable personal value to make that premium convincing; search and messaging alone do not justify it for most readers.

Connecting educated singles effectively

Elite Singles focuses on connecting singles with a higher education looking for a serious relationship. People using this site are both able to hold a good conversation and intellectually curious in some respect, which is a very important factor to many.

With 3-7 potential match curations each day, Elite Singles boast an efficient and streamlined profile process that filters your matches for you and only delivers the very best of the best. In sharp contrast to other sites, they know how valuable your time is. Instead of serving you large numbers of hit-and-miss matches to go through, Elite Singles helps you separate the wheat from the chaff.

Where intelligence and ambition comes together

Your potential matches are bound to be intellectually stimulating, ambitious, driven, and serious singles who are looking for a long-lasting relationship. In short, you won’t find any casual daters here, and that’s what sets Elite Singles apart from the rest. If intelligence is at the top of your list, then this site should be at the top of your dating site list as well.

The unfortunate part of their selection criteria is that it doesn’t work as well for people who haven’t gone through the traditional educational system. It relies solely on educational credentials, which, as we all know, doesn’t mean everything in this world. Alas, it’s a small price to pay to create a dating space that celebrates brains rather than brawn, and at this moment in time, it’s the only real way to do it at scale.

Pros

  • Most members are university educated
  • Members are serious about dating
  • Profiles are manually verified
  • Personality-based matchmaking

Cons

  • Not ideal for the casual dater

Prices

EliteSingles prices
Length Per month Total
3 months £39.95 £119.85
6 months £21.95 £131.70
12 months £19.90 £238.80
Ad
Logo Ourtime
4.2
Very good

Ourtime

Dating for singles over 50

Aimed at people aged 50 and above, with manually validated profiles and real-life events. Profiles are detailed, but the price is above average.

Audience Mature singles
Age 50+
Activity level Very high
Members aged 50 and over
Profiles are validated manually
Hosts real-life events
Visit site

Our rating of Ourtime

Select a category to read our reasoning.

Signing up is quick and intuitive, on either the mobile app or the website.

Daily Matches are picked by a personality matching algorithm. Private messages are a core feature, and a video chat option has been added.

As well as matching you with singles in your area, Ourtime holds local events where premium users can meet in person.

The site is intended for singles over the age of fifty who are serious about finding love, and it uses a profile verification process.

Creating an account is free, but most core features are locked behind a monthly subscription, and our review lists the price as above average.

When you’re over 50 and trying to find like-minded singles with similar interests, it can be a rather overwhelming task. That’s what Ourtime set out to help with and they’ve done an incredible job so far. They focus on matching singles who have similar interests but more importantly, similar outlooks on love and life. The objective is to create a safe space, both online and in-person at their events, for real, authentical connections to flourish and bloom.

Fostering authentic connections

Ourtime really does live by the moniker that the best of your life is still to come and after spending a bit of time on the site, you’ll feel the same way. It can open up your horizons to new activities, new people, new conversations that you never would have come across otherwise. And more and more of those are turning into long-term relationships which is very exciting to see. There’s a depth and empathy here that is difficult to find elsewhere. It’s hard to explain but they’ve managed to build a culture where everyone seems to be open and honest about themselves which makes for really great conversation.

Value for serious daters

Ourtime is a bit pricey compared to some others, but we think there is real value for money here if you’re willing to take things seriously and put yourself out there. The paywall creates a self-selected group of those who are willing to dedicate the time and effort to seek real connection. Take the plunge and you never know what you could find!

Pros

  • Profiles are verified
  • Members are all 50 years and above
  • Hosts real life events
  • 14-day money back guarantee
  • Lots of members

Cons

  • The price is above average

Prices

Ourtime prices
Length Per month Total
1 month £39.99 £39.99
3 months £25.00 £74.99
6 months £20.00 £119.99
Ad
Logo SilverSingles
3.8
Fair

SilverSingles

Personality matching for over 50s

A site and app for singles aged 50 and up who want long-term companionship. A personality test suggests partners, but photos are blurred for free members.

Audience Mature singles
Age 50+
Activity level High
Personality-based matchmaking
Member directory for your own searches
Photos are blurred for free members
Visit site

Our rating of SilverSingles

Select a category to read our reasoning.

Our review calls the service simple and easy to use, but a paid subscription is required to use the app.

Matching is based on a personality test built on the Five Factor Model. Premium users also get a feature showing less curated matches.

With a lengthy history, SilverSingles has had time to grow its user base and develop its matchmaking.

The service is designed specifically for those looking for a strong connection and a loving long-term relationship.

It offers free accounts, but its real value comes from a paid membership. Photos are blurred for non-paying members.

Silver Singles has a wonderful community of singles who are over 50 years old but remain full of vitality and young at heart. If you’re looking for love and companionship for the next stage of your life, then this is a great place to start.

A vibrant community for over 50s

This platform is one of the easiest to use and is incredibly intuitive from start to finish. It strips out much of the fluff you’ll find in other apps and delivers only what needs to be there – list of carefully created matches for you to peruse through at your leisure. These matches are determined through personality compatibility assessments so that you can be assured that there will be something in common right from the start. No more awkward interactions – you can get right down to business.

Streamlined and user-friendly experience

Silver Singles is a fresh take on over-50s dating and we think that you’ll be pleasantly surprised by what you experience when you get involved. It’s also a great place to start because the interface is simple and there is no steep learning curve to get started. If you find it difficult to adapt to technology and traverse these apps, this site is the easiest place to start your learning journey. Why hesitate? Those matches are waiting for you.

Pros

  • Senior dating for people above 50
  • Safe and secure site
  • Matchmaking based on personality
  • Simple and easy to use

Cons

  • Photos are blurred for non-paying members

Prices

SilverSingles prices
Length Per month Total
3 months £24.95 £74.85
6 months £14.95 £89.70
12 months £13.95 £167.40
Ad
Logo C-Date
3.8
Fair

C-Date

Casual dating matched on preferences

Designed for casual encounters and matched on your preferences. It is free for women and has a free premium trial, but it is not a site for finding a soulmate.

Audience Casual daters
Age 18-44
Activity level High
Built for casual dating
Free to use for women
Free premium trial
Visit site

Our rating of C-Date

Select a category to read our reasoning.

Signing up is a breeze, and the matching process is simple to understand and easy to use. There is also an app with limited accessibility.

An algorithm sends proposals that become more refined as it learns about you and work as an icebreaker. Paid members can also see an erotic gallery.

Our review describes the site and app as having a lot of heavy traffic in the UK. Free premium membership for women helps to keep the gender balance level.

C-Date is for people who want a short-term connection, hook-up or fling, and members tend to be clear about that from the start.

Women never have to pay for a premium membership. Men have to pay to continue using the service after the free trial ends.

Casual and exciting

If you’re looking for something with no strings attached, then look no further than C-Date. It’s a platform that prides itself on its safety and anonymity, giving you the peace of mind to look for the date of a lifetime without the baggage of weighted expectations. They have tens of thousands of new singles joining every day which means that the novelty will never run out.

Great for casual hookups

By going on C-Date you know that the people you meet are looking for the same thing as you and this avoids so much of the awkwardness that exists when you’re looking for a casual hookup. Instead of playing games, you can get straight to the point and everyone understands the environment. It’s liberating and, if we’re honest, one of the most exciting online dating sites out there. Every interaction could be the start of an adventure and you can find the perfect partner in crime no matter who you are.

If you’re looking for your soulmate then you won’t be in luck here. But if it’s just fun that you’re after, C-Date is sure to deliver it in buckets. You’ll be connected to open-minded, interesting people who share your taste for casual dating experiences that don’t have any strings attached. Feeling spontaneous? Let the next adventure begin.

Pros

  • Perfect for casual hookups
  • Free premium trial
  • Fairly cheap to use
  • Free to use for women

Cons

  • You probably wont find your soulmate here

Prices

C-Date prices
Length Per month Total
1 month £9.90 £9.90
3 months £13.30 £39.90
6 months £4.98 £29.90
Ad
Logo Victoria Milan
3.4
Fair

Victoria Milan

Anonymous site for affairs

Aimed at people seeking an affair or casual hook-up, with quick registration and a focus on discretion. Not a place to look for a lasting relationship.

Audience Casual daters
Age 18-44
Activity level Medium
Mainly for people seeking an affair
Quick and easy registration
High discretion
Visit site

Our rating of Victoria Milan

Select a category to read our reasoning.

Registration is quick and easy, and there is a fully functional app for iOS and Android.

There is no systematic matching process, and no video chat. Gifts can be sent using the credits that come with a subscription.

The gender ratio skews male, and paid users can use Featured Users to view members around the world.

The site offers a tailor-made experience that prioritises privacy and discretion, and uploaded content is moderated. It is not for those seeking lasting love.

You can join and browse for free, but your actions are limited to searching users, adding favourites and sending winks.

If your marriage and/or sex life is not what it used to be and you’re seeking a discrete affair online, then Victoria Milan is the place to go. It’s the leading dating site for married and attached people who want something private and casual on the side. They’ve worked incredibly hard on ensuring anonymity, verified profiles, and privacy – so that you can have complete peace of mind.

Rediscover passion discreetly at Victoria Milan

Victoria Milan has proven incredibly popular with millions of people worldwide and it continues to gather steam. People who have used it often talk about how it has revived their love life once again, giving them that magical feeling that unfortunately isn’t present in their marriage anymore. The site doesn’t judge why you are on it, but just does what it can to help people uncover the passion that they are missing in their lives. Everyone on there is very clear about what they’re looking for and that honesty is hard to find in a safe environment. Victoria Milan delivers that in spades, cutting through the games and being unapologetic about what it is. It’s a breath of fresh air, really.

For discrete affairs

Victoria Milan is not for everyone, of course, and many are uncomfortable with the idea. But for many, it is a lifesaver to rediscover the spark and connection that they have lost. It’s full of passion, spontaneity, and verve – all of which make the site in a league of its own.

Pros

  • For people looking for an affair or a casual hookup
  • Registration is quick and easy

Cons

  • Promotes adultery
  • Not ideal for finding the love of your life

Prices

Victoria Milan prices
Length Per month Total
3 months £19.99 £59.97
6 months £14.99 £89.94
12 months £9.99 £119.88
Ad
Logo ChristianCafe
3.5
Fair

ChristianCafe

Faith filters and a messaging trial

Detailed faith and church filters, with messaging included in the free trial. The design is dated and local UK choice narrows with recent activity.

Audience Christian singles
Age 18-55
Activity level High
Detailed faith and church filters
Mail and instant messaging in the trial
Billed in US dollars and renews automatically
Visit site

Our rating of ChristianCafe

Select a category to read our reasoning.

The menus are recognisable and the search is split into sensible categories. Privacy controls are unusually detailed. Visually it is dated: brown panels, dense checkbox lists and long profile forms make it feel heavier than modern dating sites.

Faith, denomination, church involvement, family plans and lifestyle can all inform a search. Mail, a docked message panel, Quickmatch, favourites and forums offer several ways to connect. The community tools add more here than another swipe feed would.

The UK search produced a reasonable pool, but the recently-online filter reduced it sharply. Forums had current discussions, which is encouraging. The service itself says most members are in the US and Canada, so nearby choice deserves checking before a long subscription.

The faith questions and long written introductions give relationship intentions room to emerge. That is a real strength for Christians seeking a lasting connection. Reports of suspicious accounts and disappointing replies in customer reviews keep us from giving a higher score.

The trial includes communication, so you can assess more than blurred photos before paying. Longer offers reduce the monthly cost substantially, but the one-month price is high and payment is in US dollars. We would test local choice before accepting a long term just for the discount.

Finding a partner with the same values as you is the most important part of any matchmaking service, and if your Christianity is important to you, then using a site like Christiancafe.com is an absolute no-brainer. The site is specifically targeted for Christian singles who want to meet someone who shares the same respect and love for God as they do.

Faith-centered connections for Christian singles

The Christian dating site has been around since 1999 and has shown great results for all those years in connecting people around their shared faith. The site is very much focused on dating for marriage, which is to be expected, which means that everyone on there is looking for serious relationships without games. You’ll never have to doubt intentions when on the site, you can rest assured knowing that your values are going to be aligned. In addition, the site is Christian owned as well which means that everything about it is going to be built with that way of life engrained into it. It’s a very wholesome experience and carries the sort of respect that some other sites don’t.

Worthwhile investment for serious Christians

Christian Café is quite expensive when compared to other sites, but when you consider the type of people that you will find there, it’s probably a worthwhile investment if you’re looking for a serious long-term partner. They also have a very generous free trial that allows you to test drive the platform for a little bit and see if you like it. So, there really is no risk here. If finding a Christian partner is a non-negotiable for you, then try the platform free and see how it goes. We think that if you give it a try, you might just find that the investment is worth it because of the quality of Christian singles on the site.

Pros

  • Singles share same Christian values and beliefs
  • Generous free trial to test-drive the platform
  • Self-selects for people looking for serious relationships

Cons

  • Expensive monthly subscription
  • Only suitable for believing Christians

Prices

ChristianCafe prices
Length Per month Total
1 month £32.83 £32.83
3 months £17.02 £51.07
6 months £13.38 £80.27
Ad
Logo be2
3.4
Fair

be2

Matching based on your personality

Matchmaking built on a personality profile, for singles who want something serious. Photos stay blurred unless you become a paying member.

Audience Serious singles
Age 30-55
Activity level High
Aimed at serious singles
Partner suggestions based on personality
Price is above average
Visit site

Our rating of be2

Select a category to read our reasoning.

The app is clean and easy to use and offers all the services of the website. The free sign-up includes a lengthy personality questionnaire.

Partner suggestions are based on personality. Search options are limited on the free version, and paid membership gives access to a wide range of services.

Be2 has a smaller user base than many of its competitors, which our review links to its focus on exclusivity and serious members.

Members are described as serious about their search for love, and our review notes the emphasis on security and privacy, including who can see your photos.

The service relies heavily on paid membership. Without it, photos are censored and there is no means of contact, and the price is above average.

Science meets matchmaking

Be2 brings science to the art of matchmaking and doesn’t apologise for it. In fact, they believe that it’s exactly what the dating world has been missing. And who are we to disagree? Their rigorous personality assessments feed proprietary algorithms that have shown tremendous success in facilitating authentic connections between people with serious intentions. It’s not about the superficial here – it’s about what truly matters.

Find your perfect match at Be2

What’s quite special about Be2 is that, besides pairing you with high potential matches based on your personality, you can actually learn an awful lot about yourself by going through their personality assessment. It acts as a mirror for self-awareness, which, in a world where we so seldom take the time to look inward, can be worth its weight in gold. When we’re looking for a partner, we have to first understand who we are so that we can bring our best selfs to the table. The personality tests at Be2 are a great way to do this, and that alone makes this site unique and worth checking out.

More than an ordinary dating site

Admittedly, the price is higher than you might expect, but that’s what it takes to put together the algorithmic matching that makes the site stand out. There is a lot of technology behind the scenes here, which doesn’t come cheap, and so you’re paying for much more than just a mere dating site. In conclusion, we don’t think you’ll regret giving it a go – if only for the chance to get to know yourself on a greater level. Besides, is there actually anything more attractive than a partner who knows themself? We don’t think so.

Pros

  • Algorithm based matchmaking
  • Members are serious about their search for love
  • Partner suggestions are based on personality

Cons

  • The price is above average
  • Profile pictures are blurred unless you become a paid member

Prices

be2 prices
Length Per month Total
3 months £39.99 £119.97
6 months £29.99 £179.94
12 months £19.99 £239.88
Ad
Logo Academic Singles
3.6
Fair

Academic Singles

For singles who value education

A niche site for people who want a partner with a similar level of education. Partner suggestions are based on a personality test.

Audience Ambitious singles
Age 35-55
Activity level Medium
Partner suggestions from a personality test
Aimed at educated, ambitious singles
Free trial, but an expensive subscription
Visit site

Our rating of Academic Singles

Select a category to read our reasoning.

The app offers the same features as the website, with a simple interface very similar to the regular site.

Daily partner suggestions come from a personality test, and users can chat without limits through a messenger feature on a paid plan.

Our review describes an international membership. Users tend to be a bit older, because academic and professional success takes time.

The exclusive nature of the service helps to ensure that users are serious about their intentions.

Signing up and creating a profile are free, but most features are behind a subscription that our review calls expensive.

Meaningful connections

Just like the name suggests, Academic Singles is a dating site for intellectuals. They believe that intellectual curiosity is one of the most attractive qualities in a person, and if you think so too, then this site is a great option for you. At Academic Singles, everyone is looking for conversation and engagement that goes beyond shallow small talk and is open to discussing things in much more depth than what you’ll find elsewhere.

Find your intellectual equal at Academic Singles

Using a scientifically designed questionnaire, Academic Singles will delicately craft your profile with emphasis on creating a model of who you are and what makes you unique. They then use that model to match you with others who are compatible with everything that you stand for. It’s a targeted, precise approach that wades through the noise and delivers you only the very best, hand-picked matches for your unique personality. All in all, it’s a really powerful service. Add on to that the video call function and you have all you need to find that special someone who you’re going to connect with on a personal, emotional, and psychological level. If intelligence is your main criteria, this really is the place for you.

Fairly expensive but comes with a free trial

The price for using this platform is quite steep, but fortunately, you can get a free trial that lets you take the personality assessment and receive your first round of suggested matches. In other words, you can see just what you’re getting yourself into before having to pull out your credit card. At the end of the day, you’re investing in your future here, and in many regards, the right partner makes all the difference in the world. It’s impossible to put af price on finding the perfect match, and to be frank, there are definately worse ways to spend your hard-earned cash.

Pros

  • Prioritizes intellectual curiosity above looks
  • Personality test provides well-curated matches just for you and your personality
  • Free trial can give you a sense of what you’re getting into

Cons

  • Expensive monthly subscription
  • Ignores those who don’t have traditional educational qualifications

Prices

Academic Singles prices
Length Per month Total
3 months £39.99 £119.97
6 months £29.99 £179.94
12 months £19.99 £239.88
Ad
Logo Single40sDating
4.0
Very good

Single40sDating

Serious dating for singles around 40

Designed for over 40s seeking something long-term, with a personality test behind the matching. There is no app yet and the minimum plan is three months.

Audience Serious singles
Age 35-55
Activity level Low
Personality-based matchmaking
Advice and tips for finding dates
Minimum three-month membership
Visit site

Our rating of Single40sDating

Select a category to read our reasoning.

The site is easy to use, but there is currently no app.

You can browse a directory of singles or use quick matching, with a personality test behind the matches. A video-call function has been added.

As a service dedicated to the UK, its members primarily come from the UK, but our overview rates its activity as low.

Most members are looking for love, long-term relationships and companionship, and photos must be approved by moderators.

You can join and browse singles in your area for free. To unlock the contact features, you need premium, with a minimum commitment of three months.

Online dating for people in their 40s and 50s

If you’re in your 40s or 50s and thinking about hitting the open dating market, you’ve probably come to realize that your options are limited. After all, you have a career to worry about, obligations to family and friends, and maybe even kids to take care of. So where do you meet people in 2023? Online, of course! But do you go with a mainstream dating site that caters to singles of all age groups or a niche dating site like Single40sDating?

Find like-minded singles at the same stage in life 

When you choose Single40sDating, you get a platform that’s dedicated to people mostly in their 40s and 50s. So if you don’t want to scroll or swipe through endless potential matches that aren’t around the same age as you, Single40sDating might be the dating site for you. With nearly 1 million members located within the UK, there is plenty of fish in the sea to snatch up. There’s also a balanced ratio of women to men, which isn’t all that common in the online dating world.

Daily partner recommendations

When it comes to features, Single40sDating doesn’t fall short of the big guys such as eharmony and Match. You can still enjoy a search function, recommended matches, personality matchmaking, as well as text and video chat. We actually like the video chat feature, especially for singles in their 40s, because it presents an opportunity to go on video dates even if you have a busy schedule. While the monthly cost isn’t the cheapest, it shouldn’t break your bank.

Pros

  • Designed for over 40s seeking something long-term
  • Scientific matching process based on personality
  • Offers advice and tips to help you find dates

Cons

  • No application available yet
  • Minimum 3-month membership plan

Prices

Single40sDating prices
Length Per month Total
3 months £39.99 £119.97
6 months £29.99 £179.94
12 months £19.99 £239.88
Ad
Logo Single30sDating
3.8
Fair

Single30sDating

Personality matching for your 30s

Aimed at open-minded singles in their 30s, with matching based on personality and a top match reveal. It has fewer members than mainstream sites.

Audience Serious singles
Age 25-45
Activity level Low
Free registration and browsing
See who is currently online
Premium needed for top features
Visit site

Our rating of Single30sDating

Select a category to read our reasoning.

The mobile-friendly site is easy to navigate and sign up to, without too many bells and whistles.

It has personality matching, a search feature, matches to swipe through and a list of who is online. Messaging and video chat invitations are for premium members.

As a young site, its number of members is difficult to assess, and there are fewer members than on mainstream dating sites.

Questions about past relationships feature in the profile process, and our review notes that some members are looking for an older, more established partner.

You can browse profiles free of charge before paying. Premium is needed for the best features, and our review calls the package pricey.

If you’re in your 30s and looking to date people in your same age range, Single30sDating could be the dating platform for you. Whether you are familiar with dating sites or not, Single30sDating makes it easy to register, create a profile, and start browsing and chatting with other members. That’s because the website provides a chatbox to help walk you through the process and answer questions about your ideal partner and information regarding your personality and lifestyle.

Finding matches made easy

Because Single30sDating uses an algorithm to match you with people based on your personality and personal preferences, you don’t have to worry about scrolling through thousands of matches. In our experience, we were presented with several pages of potential matches with multiple similarities based on the questionnaire every member has to fill out. However, it’s difficult to know whether there are a limited number of matches because of how tailored the matching system is, or if this young dating site just doesn’t have that many members to begin with.

Premium features for serious daters

To take advantage of all the features Single30sDating has to offer, you have to pay for the premium service. However, this is normal for a serious dating site that caters to a specific demographic. Most members are established professionals in their 30s, so the cost of the service shouldn’t be a major issue. Plus, for what you get, it’s plenty worth it. You can see your top match each day, browse members, shuffle through profile pics, and see who’s currently online. When it comes to contacting proposed matches, you can send messages and even request a video call.

Pros

  • Easy to sign up and navigate the site
  • Reveals your top match
  • See who’s currently online

Cons

  • Pricey premium package
  • Requires premium plan for top features
  • Fewer members than mainstream dating sites

Prices

Single30sDating prices
Length Per month Total
3 months £39.99 £119.97
6 months £29.99 £179.94
12 months £19.99 £239.88
Ad
Logo TrueLifePartner
3.6
Fair

TrueLifePartner

Personality test and video calls for over 50s

A site for singles aged 50 and above, with matches based on a personality test and the option of video calls. Premium is required to send messages.

Audience Mature singles
Age 50+
Activity level Medium
Aimed at singles aged 50 and above
Matching based on a personality test
Premium required to send messages
Visit site

Our rating of TrueLifePartner

Select a category to read our reasoning.

Our review says the matching process, like the interface, is simple, easy to understand and easy to use.

Matching is based on a scientific personality test, and video calls are available once a few messages have been exchanged.

Our overview rates activity as medium. The site is focused on people aged fifty and above in the UK and elsewhere.

The sign-up focuses on the kind of relationship you want and your ideal partner, and the site is aimed at people over fifty looking for love.

The difference between free and paid is substantial: a free membership covers little beyond a profile, pictures and the personality test.

In the world of mature dating, TrueLifePartner stands out as potentially the most wholesome of the lot. They have well over a million members now and have proven themselves as one of the safest and most reliable ways to find singles above the age of 50 who share your interests and worldview.

Wholesome connections for mature daters

Every person on TrueLifePartner is in the senior age gap and can share their life experiences while also keeping things fresh as they look for new romantic partners. What sets this site apart is their new video calling feature which has made things even more interesting, allowing matches to test their chemistry before committing to a real in-person date. This combined with their personality compatibility features means that you’ll be sure to meet people who could truly become a true-life partner. Cheesy, but true. There’s only so much you can pick up from someone in a text exchange, but when you get a chance to talk on a video call, you can pick up body language, tone, and personality in a way that just isn’t possible with most sites. Essentially, it’s a dating site for those who hate texting on dating sites.

Unlock the power of premium membership

You’re going to need to get the premium membership in order to send any messages, but in our humble opinion, it’s well worth it. The premium version opens up the whole database to you and allows you to jump on your first video call in no time. Your person is just a couple clicks away. Grab back control of your dating life with this incredible service.

Pros

  • Perfect for singles over 50 looking for love
  • Matchmaking is based on a scientific personality test
  • Video calls

Cons

  • Premium membership is required to send messages

Prices

TrueLifePartner prices
Length Per month Total
1 month £19.99 £19.99
3 months £39.99 £119.97
6 months £29.99 £174.94
Ad
Logo Zoosk
3.2
Fair

Zoosk

Behaviour-based matching on the app

A dating site and app that bases suggestions on your behaviour, for short or long-term relationships. Our review finds it a bit superficial.

Audience Everyone
Age 25-34
Activity level High
Behavioural matchmaking technology
Dating site and mobile app
Mostly targets young people
Visit site

Our rating of Zoosk

Select a category to read our reasoning.

Our review says the sign-up process is quick and easy, and praises the mobile app.

Behavioural matchmaking follows how you interact. There is also an instant search option, plus direct and mass messaging.

An Online Now feature lists users available to chat, and our review notes high activity on the site.

It may not be the best option for those seeking personality-based matchmaking or a long-term relationship, and our review calls it a bit superficial.

Our review describes it as a simple and affordable dating experience, with membership plans and a free trial.

Zoosk is quick, nimble, and exciting – just like the young singles that it attracts to its site. They have a huge platform of over 40m users worldwide and have learned a lot about matchmaking from all that data – experience that they can put to work in finding you a more casual short-term relationship or even a built-to-last long-term one.

Popular and powerful mobile app

The biggest strength of Zoosk is their powerful mobile app which remains the key foundation for their service. In lots of measures, they dominate the mobile dating space bringing the masses of data at their fingertips to bear on providing a truly one-of-a-kind dating experience. It’s fast-paced, vibrant and take your breath away if you let it. The app experience itself can be quite addictive actually. They’ve clearly taken a leaf out of the book of some of the largest consumer apps out there and have created a dating experience that feels fresh and unique. This brings lots of people back on a very frequent basis which leads to a robust and high-activity conversational ecosystem.

Caters to young singles

The key focus for Zoosk is young singles in their 20s and 30s so keep that in mind if you’re going to give it a chance. But if you are in that bracket and are looking for a modern approach to the online dating world, then Zoosk is your best bet. Throw caution to the wind and you never know what you might find. Just be careful that it doesn’t take over your life, it’s that much fun.

Pros

  • Great for finding short-term or long-term relationships
  • 40 million users worldwide
  • Unique features and a great mobile app

Cons

  • A bit superficial
  • Mostly targets young people

Prices

Zoosk prices
Length Per month Total
1 month £29.99 £29.99
3 months £20.00 £60.00
6 months £15.00 £90.00

Other providers

Logo Parship
3.4
Fair

Parship

Compatibility matching for serious singles

Uses a matching system called the Parship Principle, with a free basic membership. It has fewer members than Match.com and eharmony.

Audience Serious singles
Age 28-55
Activity level Low
Compatibility-based matching
Basic membership is free
Aimed at long-term relationships
Visit site

Our rating of Parship

Select a category to read our reasoning.

Signing up is an extremely easy process to begin, and a mobile app is available for free on iOS and Android.

A personality test analyses many traits to form a matching profile. Our review singles out the Icebreaker option as its most unique contact feature.

Our overview rates activity as low, and our review lists few members compared with Match.com and eharmony as a drawback.

It is great for finding a serious and long-term relationship and is not meant for singles who want more short-lived encounters.

A free membership gives you matches and contact requests, but options beyond that are quite limited compared with premium.

A data-driven matchmaking approach

Parship is a really unique dating site because of its proprietary matchmaking algorithm that they call ‘The Parship Principle’. This tool takes the results of a personality test you take on joining the site and analyses 32 different traits using 136 different rules to form a data-driven profile that can then be used to find your perfect match. It all sounds very complicated, I know.

But you don’t have to worry about how it works behind the scenes. Essentially, what it does is that it applies some science to the filtering process so that the selection can be deeper than the surface level of what we normally show on dating sites. It goes beyond the superficial and aims to connect personalities together who are going to click and be in it for the long haul. We’ve seen data play such a big role in every industry in recent years, and this is just a peek at what might be possible in online dating. The advanced pattern recognition and matching criteria makes this a really popular dating site that might just introduce you to a perfect match that normally you wouldn’t even consider. It helps to sidestep your preconceived notions.

Small but growing memberbase

Parship doesn’t have the scale of some of the other sites just yet, it is growing really fast and looks like it is going to be a force to be reckoned with in the years to come. If you believe in the power of data (and you should) then Parship could be a great opportunity to put that to the test in your love life. This is just the start of this data-driven journey. What have you got to lose?

Pros

  • Great for finding a serious and long-term relationship
  • Matching based on a unique system called ‘Parship Principle’
  • Available in 13 countries worldwide

Cons

  • Few members when compared with Match.com and eharmony

Prices

Parship prices
Length Per month Total
3 months £29.90 £89.70
6 months £19.90 £119.40
12 months £14.90 £178.80

Free features

What can you do without paying?

On most dating sites the free version is a way to look around: you create a profile and see who is there, while contacting people usually needs a subscription. This table shows what each of the 15 sites allows without paying.

Want to look around before paying? You can view profiles for free on Match, Victoria Milan, ChristianCafe and Single40sDating.

Dating site View profiles Read messages Send messages
Match Free users can send winks and have limited messaging options Yes Not confirmed Partly
eharmony Basic account with suggestions, generally blurred photos and limited messaging Partly Not confirmed Partly
EliteSingles Browsing after approval, with likes and winks; private messages are paid Partly Not confirmed No
Ourtime Profile creation is free; most core features need a subscription Not confirmed No No
SilverSingles Limited profile viewing and smiles; photos are blurred without payment Partly No No
C-Date Free for women; men pay once the free trial ends Not confirmed Partly Partly
Victoria Milan Search users, add favourites and send winks Yes Not confirmed No
ChristianCafe Free trial includes mail and messaging, with limits; no ongoing free messaging Yes Partly Partly
be2 Matches can be seen, but photos are censored and there is no means of contact Partly No No
Academic Singles Free profile; photos of matches and unlimited messaging are paid Partly Not confirmed No
Single40sDating Browse singles for free; contact features need premium Yes Not confirmed No
Single30sDating Profiles without photos, icebreakers and likes only Partly Not confirmed No
TrueLifePartner Free membership covers profile, pictures and the personality test No No No
Zoosk Free trial mentioned in our review; free limits not stated Not confirmed Not confirmed Not confirmed
Parship Compatibility matches and contact requests; other options are limited Partly Not confirmed Partly

Based on our reviews of the free profile. “Partly” means the feature is limited, for example to a set number of messages or to only some profiles.

Prices

How much do dating sites cost?

What you pay for a dating site depends largely on how long you commit. Here you can see the shortest term available and the lowest monthly price for each of the 15 sites. Check the total as well as the monthly figure.

Cheapest long term £4.98 / month C-Date · 6-month plan
Cheapest for 1 month £9.90 C-Date · 1 month
Sort:
Dating site Shortest plan Cheapest per month View details
Match £29.99 / month1-month plan £9.99 / month6-month plan
eharmony £29.90 / month6-month plan £17.90 / month24-month plan
EliteSingles £39.95 / month3-month plan £19.90 / month12-month plan
Ourtime £39.99 / month1-month plan £20.00 / month6-month plan
SilverSingles £24.95 / month3-month plan £13.95 / month12-month plan
C-Date £9.90 / month1-month plan £4.98 / month6-month plan
Victoria Milan £19.99 / month3-month plan £9.99 / month12-month plan
ChristianCafe £32.83 / month1-month plan £13.38 / month6-month plan
be2 £39.99 / month3-month plan £19.99 / month12-month plan
Academic Singles £39.99 / month3-month plan £19.99 / month12-month plan
Single40sDating £39.99 / month3-month plan £19.99 / month12-month plan
Single30sDating £39.99 / month3-month plan £19.99 / month12-month plan
TrueLifePartner £19.99 / month1-month plan £19.99 / month1-month plan
Zoosk £29.99 / month1-month plan £15.00 / month6-month plan
Parship £29.90 / month3-month plan £14.90 / month12-month plan

Prices come from our reviews and can change. Before you pay, always check whether the subscription renews automatically.

Age and audience

Which site suits your age?

Pick your age and we’ll highlight the sites that cover your age group. The bars show the age range of most members on each site.

Your age:
Match
18-60 Everyone
EliteSingles
30-55 Educated singles
Ourtime
Over 50 Mature singles
SilverSingles
Over 50 Mature singles
C-Date
18-44 Casual daters
Victoria Milan
18-44 Casual daters
ChristianCafe
18-55 Christian singles
be2
30-55 Serious singles
Academic Singles
35-55 Ambitious singles
Single40sDating
35-55 Serious singles
Single30sDating
25-45 Serious singles
TrueLifePartner
Over 50 Mature singles
Zoosk
25-34 Everyone
Parship
28-55 Serious singles

Age ranges reflect what is stated in our reviews. Many sites also have members outside these ranges.

Find the right type

What are you looking for?

A lasting relationship, something casual or simply new people to talk to: the sites compared here are built for different things. Start with what you want, then see which ones are designed for it.

A lasting relationship

eharmony and Parship both start from compatibility, and our reviews describe their members as mostly looking for something serious.

A partner with a similar education

Academic Singles is aimed at people who care about education level and bases its partner suggestions on a personality test.

Dating in your 30s or 40s

Single30sDating and Single40sDating focus on those age groups and match on personality, but both have fewer members than the big mainstream sites.

Dating after 50

Ourtime and SilverSingles are aimed at people aged 50 and above. Ourtime also hosts real-life events.

Something casual or discreet

C-Date is built for casual dating. Victoria Milan is aimed at people seeking an affair and is not a place to look for a lasting relationship.

A faith-based relationship

ChristianCafe offers detailed faith and church filters, and messaging is part of its free trial.

Explore more

Looking for a specific type of dating?

This is our general comparison. If you already know what you want, we also compare sites by age, by faith, by budget and by type of relationship.

Method

Our method: how we review dating sites

We score each site from 0 to 5 on five criteria: user-friendliness, features, activity, seriousness and price. The overall score is based on all five. Partners that pay us commission and score at least 3.0 are listed first, so the order on this page is not a pure ranking by score.

  1. We review each site We look at what each site offers, who it is aimed at and how signing up works.
  2. We compare the features How does searching for profiles work? What can you do for free? And what does a subscription cost?
  3. We give our verdict We rate ease of use, features, activity, reliability and price, and list strengths and weaknesses.
  4. We keep reviews up to date Features, prices and terms change, so we update our reviews and check that the sites we list are still running.

More about how we rate sites

FAQs

Frequently asked questions about dating sites

Which dating site should I choose?

Start with what you are looking for. Compatibility-led sites such as eharmony and Parship are aimed at lasting relationships, while C-Date is built for casual dating. There is no single right answer for everyone, so compare the 15 sites here against your own priorities.

How do dating sites work?

You create a profile with photos and some details about yourself and who you would like to meet. The site then suggests people, lets you search, or does both. Some sites base their suggestions on a personality test, while others leave most of the searching to you.

Can I join more than one dating site?

Yes. It can be useful if you live outside a large city, because local choice varies from site to site and can be limited in smaller areas. Keep an eye on what you are paying for, as several subscriptions soon add up.

Do dating sites cost money?

It depends on the site. Many let you register and look around for free, but ask you to pay before you can contact people. A few are free to use and funded by advertising. On the sites compared here, monthly prices range from from £4.98 to £20.00 on the longest terms.

Why is a longer subscription cheaper per month?

Dating sites usually reward a longer commitment with a lower monthly price, so the headline figure often belongs to the longest term. Look at the total you pay upfront and decide whether you would really use the site for that long.

Do subscriptions renew automatically?

Often, yes. Our reviews of eharmony and ChristianCafe, for example, note automatic renewal. Before you pay, check how renewal works and how to stop it, and put a reminder in your calendar in good time.

How can I tell if a profile is fake?

Be careful with profiles that have very little information and only model-style photos, or that seem to live in another country despite a local search. Be wary too if someone gets serious very quickly, tries to move the conversation off the site or asks for money. Report these profiles to the site.

Are the sites listed in order of quality?

Not strictly. Partners that pay us commission and score at least 3.0 are listed first, followed by other providers. You can read how this works, and how we score sites, on our page about how we rank dating sites.