Sugar Daddy ❤️
The 15 best sugar dating sites in the UK

Sugar dating has been growing in popularity for a while now and it represents a really exciting opportunity for open-minded people who know what they want to engage in a very unique type of companionship.  However, the trick is to find the right partner – which is easier said than done.

Luckily, there are a number of sites now available which cater to this type of dating and in this guide we’re going to run through all of them and compare them against one another so that you can be fully informed and can pick the right one for you.

*Disclaimer: Before signing up anywhere, we encourage you to carefully consider whether sugar dating is right for you. Sugar dating is in no way like regular dating, and there’s no certainty that sugar dating will give you fulfillment if you’re unaware of what you’re getting into.

To present the best dating sites to you, we have tested more than 60 dating sites and apps based on the following criteria:

For each criterion, we assigned a rating between 0 and 5. A dating site receives a score of 5 stars only if it leaves nothing to be desired in that particular aspect.

Bad

Poor

Good

Excellent

Additionally, we provided an overall rating for each dating site, reflecting the average of the scores in the various criteria. Therefore, the overall rating considers all five parameters.

Learn more about how we score here.

Below is our overview of the 16 best dating sites. The overall rating is available directly below the logo. If you want to learn more about the evaluation in a specific aspect, simply click “Read review.”

In addition to our own experiences with the respective dating site, our reviews also take into account the experiences of others. We also read reviews from external sources such as Trustpilot to provide a nuanced and credible picture of the user experience.

This article contains affiliate-links.

3.5/5

Target audience:

Sugar daters

Activity level:

High

Largest age group:

18-50 year olds

Simple site but impressive community

SugarDaddy.co.uk pares the sugar dating experience down into its most basic and direct form. There are no bells and whistles here, and you’re not going to be blown away by the design. But don’t be fooled – that says nothing about the community behind the scenes. In fact, this is part of its charm. It feels like an old-school online dating site providing plenty of nostalgia but catering towards this relatively new form of dating.

Fun and exciting dating with mutual benefits

When you sign up, you’ll have access to a wide-ranging database of singles who are looking for mutually beneficial relationships. These high-class partnerships are incredibly rewarding for both parties, and they can transform your dating experience into chasing exactly what you want. The interface is simple and intuitive so that you can focus on what really matters, which is of course finding the perfect person for you.

Mobile-friendly and convenient sugar dating site

They’ve also gone above and beyond to ensure that the website is mobile-friendly so that you can get into your dating from wherever you are. It’s convenient, sleek, and imminently powerful, and to be honest, we don’t think you can go wrong when using a site like this.

Pros

Cons

How much does a membership at SugarDaddy.co.uk cost?

DurationPriceTotal
Platinum – 1 month
£28.28 / month£28.28
Diamond – 1 month
£31.81 / month£31.81
3.8/5

Target audience:

Luxury daters

Activity level:

Very high

Largest age group:

18-54 year olds

Clear and honest sugar dating

From the moment you stumble across the Seeking website, you’ll be faced with the value proposition that this platform provides. It seeks to connect beautiful sugar babies with successful sugar daddies in order to provide a mutual beneficial relationship that can be incredibly fun and rewarding for both parties. Every person on the site knows why they’re there, and so there aren’t any games to be played. Instead, you can just get right to it.

Attractive place for sugar daddies especially

The community is surprisingly large, and of its 10m users across 139 countries, the vast majority are actually sugar babies, which is a ratio that is difficult to find in the space. This means that you’ll be in a great position to find that perfect person to become your partner in crime. As the slogan goes, it’s a relationship on your terms.

Effective sugar dating based on expectations and desires

When you sign up, you’ll state your expectations and desires upfront in order to be matched with suitable singles, which for most people happens within 5 days. It’s a powerful site with an unmatched community, and if this is the sort of relationship you’re after, you could do a lot worse than going with Seeking. It’s definitely a place that won’t leave you disappointed.

Pros

Cons

How much does a membership at Seeking cost?

DurationPriceTotal
30 days£2.33 / day£69.95
90 days£2.00 / day£179.85
3.8/5

Target audience:

Sugar daters

Activity level:

Medium

Largest age group:

18-55 year olds

Sugar dating for everyone

In the wide world of online dating, there’s a platform for everyone. While the popularity of sugar daddy sites with their sugar babies have long been known thanks to sites like Ashley Madison, sugar mamas and their boy toys are often left out in the cold. Thankfully, SugarDaters remedies that problem.

More than a million sugar daters across Europe

SugarDaters promotes itself as an extremely inclusive dating platform. It caters to a vast audience, even within the niche, and its openness has caught on – amassing over 1,000,000 members in a relatively short amount of time. Among the million, SugarDaters spans 27 countries with the majority based in Europe and a sizeable portion found at home in the UK. To add to that, the success of SugarDaters boasts well over 150,000 relationships formed as a result of the service.

Premium membership with attractive upsides

The contact options on SugarDaters are relatively limited, but they definitely get the job done. The most obvious among them is the messaging feature. While free users can send and receive messages, there is a limited amount available to them. To add to that, the premium membership also offers the ability to see all public photos on all profiles – which is definitely a benefit for sugar mamas and daddies who are looking for something particular in their sugar babies.

Pros

Cons

How much does a membership at SugarDaters cost?

DurationPriceTotal
4 weeks£6 / week£24
12 weeks£5 / week£60
25 weeks£4 / week£100
3.6/5

Target audience:

Sugar daters

Activity level:

High

Largest age group:

18-49 year olds

Nothing but the best of sugar dating

SugarDaddyMeet delivers all the great functionality that their peers offer. However, to set themselves apart from the rest, they’ve specifically sought to appeal to the higher echelons of sugar daters. Everything about this site is bigger, better, and more luxurious. They’ve been in business for over 14 years already, and they’ve put that experience to good use by creating a site that caters to those who want nothing but the very best.

Comprehensive search functions for specific preferences

They’ve got over 5 million members by this point, which means that you’re bound to find a bunch of potential options that you’ll have chemistry with. In addition, they have one of the most advanced and comprehensive search functions in the industry, helping you to create incredibly nuanced and sophisticated searches on a range of different criteria. This all serves to save you time and connect you with the sorts of people that you’re looking for. There is no wading through the mire here.

Great app-version for sugar dating on the go

Another great aspect of this platform is their app experience, which means that you can access the dating pool from wherever you are, regardless of what device you’re on. Everything is set up to deliver high-class sugar dating experiences that will take your breath away. All that remains for you to do is rolling up those sleeves and get to work.

Pros

Cons

How much does a membership at SugarDaddyMeet cost?

DurationPriceTotal
1 month$50.00 / month$50.00
3 months$30.00 / month$90.00
6 months$24.00 / month$144.00
4.6/5

Target audience:

Sugar daters

Activity level:

Very high

Largest age group:

18-64 year olds

Completely free of charge for sugar babies

Looking for an easy way to meet sugar daddies or sugar babies? With millions of users worldwide and over half a million members within the UK, Secret Benefits is becoming the go-to sugar daddy site for like-minded singles. Simply go to the desktop website, sign up and register, and within 10 minutes, you can start browsing through profiles. For sugar babies, it couldn’t be any easier — the website is completely free to use, including messaging features. Sugar daddies, on the other hand, must pay for credits to unlock certain features as well as paying for each time they want to message a woman. But this isn’t so bad compared to other sugar daddy websites charging hefty monthly subscription fees. With Secret Benefits, sugar daddies only pay for what they use.

Effective place for both short- and long-term relationships

Like other sugar daddy dating sites, the members of Secret Benefits are older men with money to spend and young pretty women looking to get pampered. Some members are looking for something fun and short-term, others are interested in long-lasting relationships. Upon doing our research, we found that many members have had success using the dating site, with many touting how they even found their spouse on the platform. When making contact, members can upload private photos and videos that can be unlocked by handing over the access keys. However, that doesn’t mean nudity as there is none allowed on the site to keep it clean and secure. A classy touch, most would agree.

Pros

Cons

How much does a membership at Secret Benefits cost?

CreditsPriceTotal
100$0.59 / credit$59.00
500$0.34 / credit$169.00
1,000$0.29 / credit$289.00
4/5

Target audience:

Successful singles

Activity level:

Very high

Largest age group:

Unknown

Dating for the rich and successful

Millionaire Match is a dating platform designed for millionaires to meet other millionaires. As the website clearly states, MM is not for sugar daddy dating. Instead, the site is intended for “successful and attractive singles looking for a serious, long-term relationship.” Here you will find doctors, lawyers, entrepreneurs, celebrities, CEOs, and the like.

Popular choice for women seeking rich sugar daddies

Members can verify their incomes to ensure they find other millionaires like themselves. However, there are also successful people on the platform that haven’t reached that millionaire status. We included MM on our sugar daddy dating site list because most of the certified millionaires on the site are men, indicating that there is a large portion of women seeking successful men (sugar daddies).

Dedicated to getting rid of potential scammers

To be a member of Millionaire Match, both sexes must be reviewed by site monitors and verified to be accepted. That also goes for any photo uploaded, which ensures the safety of using the site. There was an uptick of fake profiles during the pandemic, but since then, the company has hired a 24/7 team to get rid of scammers. This shows the company’s commitment to providing a platform for serious relationship seekers.

Pros

Cons

How much does a membership at MillionaireMatch cost?

DurationPriceTotal
1 month$70.00 / month$70.00
3 months$56.67 / month$170.00
6 months$45.00 / month$270.00
3.8/5

Target audience:

Sugar daters

Activity level:

Very high

Largest age group:

25-55 year olds

Modern and sophisticated experience compared to the competition

Sugardaddie.com provides a comprehensive sugar dating site that caters to sugar dating of all kinds. The design and interface are sleek and modern, which makes the whole experience feel that much more unique when compared to some of its peers. In short, the place oozes of sophistication, and the network of people behind the scenes backs up that feeling. You’ll have access to a fast-growing userbase that is ripe for you to find that special someone.

Clever filtering for specific preferences

The most powerful feature of the site experience is its advanced filtering letting you narrow down your search. You can select the key criteria that matter to you and let the platform find users that match those specific qualities. This is crucial in sugar dating because of the nature of these relationships. You only want to spend time connecting with the people who are looking for the same thing as you are.

No app-version available but not necessarily a problem

The only downside of this platform is that they don’t have a dedicated mobile app just yet, which means that you’re relying on the mobile web. However, the experience is actually quite decent under the circumstances, so you might not even notice the extra friction. Instead, you can focus on the great people that are on the site, looking for a mutually beneficial relationship that’s going to invigorate and excite them. This is a great place to look for your sugar daddy or your sugar babe. What are you waiting for?

Pros

Cons

How much does a membership at SugarDaddie.com cost?

DurationPriceTotal
1 month$33.99 / month$33.99
3 months$26.66 / month$79.99
6 months$23.33 / month$139.99
3.4/5

Target audience:

Sugar daters

Activity level:

High

Largest age group:

18-54 year olds

Sugar dating in Europe for successful men and attractive women

With My Sugar Daddy, the name pretty much says it all. It’s a dating site specifically designed with successful men and attractive women in mind. Even more, the site was made in Europe (Germany), and so if you’re tired of going with North American companies that also dip their toes in the UK, then My Sugar Daddy might be your cup of tea. Also, the platform allows you to register and unlock other profiles without even having to purchase a membership.

Safe and sophisticated site with lots of features

With MSD, it takes less than 5 minutes to join its community. After that, you create your profile by adding a few photos of yourself and providing details about your lifestyle expectations. You will also be required to complete a 3-step verification process to ensure your safety and that of others. Available in both the Apple and Android stores, the app features real-time messaging, built-in video chat, a favourites list, and private photo sharing.

Not the biggest but still plenty to offer

Compared to other sugar daddy dating apps, My Sugar Daddy does lack in the membership base department (over 8,000 in the UK). However, there are plenty of international members that you could potentially meet up with as well. If a sugar daddy wants to chat with a sugar baby, they’ll have to unlock their profile. Once unlocked, unlimited messaging is included.

Pros

Cons

How much does a membership at My Sugar Daddy cost?

DurationPriceTotal
1 month$64.99 / month$64.99
3 months$54.99 / month$164.97
6 months$44.99 / month£269.94
3.8/5

Target audience:

Sugar daters

Activity level:

Very high

Largest age group:

18-45 year olds

The name says it all

WhatsYourPrice has a very unique way to get you your sugar dates. You bid for them! Once you’re a member on the site, you’ll see all the various options available to you, and you simply enter the incentive you’re willing to give for that date. If the other person likes what they see, then you’re off to the races. If money is no issue for you, it’s the quickest and easiest way to get a date.

Completely unapologetic sugar dating

It’s worth noting that this is not an escort service. This is a fully functional online dating platform for real people, but instead of leaving the sugar dating aspect to be abstract, they bring it straight to the front and centre of the experience. What this does is speeding up the entire dating experience and making it more rewarding for both parties.

Transparent approach providing more fun and excitement

The platform takes an economic view of what dating can be and brings that energy to online dating in a way that no other site does. This is a much simpler and more transparent approach than those at lots of other sites, and this appeals heavily to a very specific group of people. For those, this is a complete game changer in every sense of the word. If you talk to any of the devotees, you’ll find that this site has transformed how they think about dating, and in general, it’s made the whole process of sugar dating much more fun and exciting.

Why not give it a go? It might feel strange at first, but if you stick with it and test it out, you might just find that this simple formula is what works for you. It’s one of those things that you can only really appreciate when you experience it, so there’s no other way but to jump in the deep end.

Pros

Cons

How much does a membership at WhatsYourPrice cost?

CreditsPriceTotal
100 credits£0.50 / credit£50.00
450 credits£0.33 / credit£150.00
1,000 credits£0.25 / credit£250.00
3.6/5

Target audience:

Casual daters

Activity level:

High

Largest age group:

18-65 year olds

Casual hookup site with underrated sugar dating community

AdultFriendFinder is traditionally a platform that caters to casual hookups and sex with no strings attached, but it’s a little-known fact that the site also has a burgeoning sugar dating community that is well worth looking into. They provide safe, discrete, and exciting online matches that can take your dating experience to a whole new level.

Make your sugar dating expectations clear

To get the most out of the sugar dating opportunities on this site, you’ll want to be very upfront with your expectations on your profile so that you can find and match with those who share a similar point of view. But as long as you’re honest and transparent, you’re bound to find the right person in no time.

The community on there is open-minded, adventurous, and spontaneous. It’s the perfect combination to get your sugar dating off on the right foot. What are you waiting for?

Pros

Cons

How much does a membership at AdultFriendFinder cost?

DurationPriceTotal
1 month£21.10 / month£21.10
3 months£14.05 / month£42.16
12 months£10.53 / month£126.38
3.8/5

Target audience:

Casual daters

Activity level:

High

Largest age group:

18-44 year olds

Casual daters with curiosity towards sugar dating

When it comes to casual sex and open-minded relationships, C-Date has really established themselves as one of the biggest platforms out there. While not a sugar dating site exclusively, the profiles on C-Date are the same types of people who are interested in engaging in these sorts of relationships. So, by being open and honest about what you’re looking for, you’ll be able to find others who share those same desires.

Fun and honest place with no reason to hide your desires

By going on C-Date, you know that the people you meet are looking for the same thing as you, and this helps to cut through any potential awkwardness. Instead of playing games, you can actually get straight to the point – and that’s incredibly liberating. It’s the perfect place for spontaneous chemistry to emerge, and who knows where it goes from there. That’s up to you.

Whether you’re a sugar daddy or a sugar baby, this is a great place to search for your other half. Be clear about what you’re looking for and let it come to you! Adventure awaits…

Pros

Cons

How much does a membership at C-Date cost?

DurationPriceTotal
1 month£9.90 / month£9.90
3 months£13.30 / month£39.90
6 months£4.98 / month£29.90
3.4/5

Target audience:

Casual daters

Activity level:

Medium

Largest age group:

18-44 year olds

Popular place for people seeking a sugar dating affair

Victoria Milan is known as one of the top destinations for people who are looking for a discrete affair on the side of their marriage. An unexpected side benefit of this particular focus is that it has created a growing sub-community of sugar daters who are in a position to enter mutually beneficial relationships with the right expectations.

Find an affair with complete peace of mind

Their platform is well designed, and they’ve gone above and beyond when it comes to anonymity, verified profiles, and privacy. This means that you can have complete peace of mind, and this is why the site has proven itself so incredibly popular with millions of people worldwide.

Safe environment for complete openness

Everyone on Victoria Milan is very clear about what they’re looking for, and that honesty is hard to find in a safe environment – and after all, that’s the foundation of any sugar dating relationship. Victoria Milan delivers this openness and honesty in spades, cutting through the noise and proving an underrated site for people in relationships looking for a sugar daddy or sugar baby.

There’s not much more we can say other than to encourage you to give it a go. It’s only when you experience the magic that this site has to offer that you get a sense as to just what you’ve been missing out on all this time. Get that sugar! This is the place.

Pros

Cons

How much does a membership at
Victoria Milan cost?

DurationPriceTotal
3 months£19.99 / month£59.97
6 months£14.99 / month£89.94
12 months£9.99 / month£119.88
3.4/5

Target audience:

Sugar daters

Activity level:

Medium

Largest age group:

25-54 year olds

Market leader of UK-based sugar dating

EliteMeetsBeauty is the market leader when it comes to sugar dating in the UK, and they have a track record of bringing together couples of all types who want to engage in mutually beneficial relationships. The platform attracts people who know exactly what they want and are very upfront about that. The ice is already broken – you can go after what you want with wanton abandon.

Superior design and functionality compared to its competitors

While this certainly is a non-traditional way to think about dating, the platform feels very approachable and intuitive from start to finish. It’s the market leader in the space for a reason, and its design and functionality really do set it apart from the rest. It’s perfectly suited for rich, successful sugar daddies and mamas, and young, beautiful sugar babies who want to be spoiled. When those two come together, sparks are sure to fly.

Nice, easy, and top-quality sugar dating

Of course, this isn’t for everybody. But if this is your cup of tea, you won’t be disappointed. The way it’s set up makes it easy to use and quite intuitive right from the get-go. There are few other sites that offer the same level of sophistication and functionality in a sugar dating site. You can’t go wrong here.

Pros

Cons

How much does a membership at EliteMeetsBeauty cost?

DurationPriceTotal
1 month£39.99 / month£39.99
3 months£29.99 / month£89.97
12 months£14.99 / month£179.88
3.6/5

Target audience:

Casual daters

Activity level:

Very high

Largest age group:

24-35 year olds

Judgment-free place to do whatever you want

Ashley Madison’s motto is “Life is short. Have an affair.” That should tell you all there is to know about what the site is intended for — discrete connections. Whether you’re married, have a significant other, or you’re just curious to explore, Ashley Madison has like-minded people to connect with. The company was started in 2001 on the idea that adults should be able to do whatever they want, free of judgment.

Global popularity and strong reputation

With 30 million members globally and 500,000 members located just in the UK, it seems that their idea has caught on. However, in 2015, Ashley Madison experienced a breach that did a number on its reputation. Since then, the company has added extra security measures to protect its members. So far, those steps have proven to be enough to quash those concerns. There are still plenty of people willing and ready to cheat on their partners or be the ones they cheat with.

Catered towards pairing sugar daddies with beautiful women

We included Ashley Madison on our list of sugar daddy dating sites because it is set up much in the same way. Women can join for free, while men have to pay for accessing the site. Even more, many users of the app are interested in mutually beneficial relationships. Just make sure you communicate your interests when meeting other members, so that you don’t catch anyone off guard.

Pros

Cons

How much does a membership at
Ashley Madison cost?

CreditsPriceTotal
100 credits£0.50 / credit£50.00
500 credits£0.28 / credit£140.00
1,000 credits£0.23 / credit£230.00
4.2/5

Target audience:

Sugar daters

Activity level:

Very high

Largest age group:

Unknown

One of the best places for rich sugar daddies and young sugar babies

Sudy is a popular sugar daddy dating app with income verified sugar daddies and beauty verified sugar babies. That means successful and rich men, and gorgeous and charming women, according to the website. With over 4 million members and more than 30,000 positive reviews, Sudy has ranked among the three best sugar dating sites since 2015.

Connecting university students with business professionals

Of the sugar babies on the app, most are university students working part-time jobs. Most daddies are business professionals in their 30s and 40s. However, it’s not uncommon to find plenty of men in their 50s as well. Unfortunately for men, the premium membership is about four times the price compared to female members. But in all fairness, that’s to be expected for most sugar dating sites. Male members can also buy or earn coins to purchase dates with sugar babies.

Verified profiles and interesting ranking system

To ensure that the members you talk to are real, look for the verification badges on their profiles. You can search for profiles based on personal information, location, and online status. There’s also the “Tap It” feature that allows you to swipe through potential matches much like Tinder. Members are also ranked based on points. Babies receive sugar from daddies, which affects their Glamour Rank, and daddies on the other hand receive sugar based on how much they spend on babies (using purchased or earned points).

Pros

Cons

How much does a membership at Sudy cost?

DurationPriceTotal
6 months£29.90 / month£179.40
12 months£23.90 / month£286.80
24 months£17.90 / month£429.60

FAQs – Sugar daddy dating

What is a sugar daddy?

A sugar daddy is a successful and often wealthy man who wants to enter into a mutually beneficial relationship with a younger woman. Typically, the man will spoil this woman and treat her to a high-class life in exchange for companionship and sexual affection. 

Sugar daddies tend to be in positions where having traditional relationships is quite difficult and so they turn to this more transactional setup because it’s something that they can control. It requires an open mind, of course, but for those who enjoy the company of a young, beautiful woman – this can be a great way to achieve that. It’s one way to enjoy the fruits of your labour.

What is a sugar babe?

A sugar babe is a young, beautiful woman who doesn’t have the financial resources to live a high-class life, and so trades her company and sexual favours for that lifestyle. When she connects with a sugar daddy, she will look after his emotional and sexual needs while he takes care of her and brings her into a more upper scale lifestyle. 

Every sugar babe is different, but they do tend to share characteristics like open-mindedness, charm, confidence, and more. For these women, this is the perfect way to experience the life they’ve always dreamed of, but has always been out of reach. And you get to do it early in your career. What’s not to love?

How do I get a sugar daddy in the UK?

Finding the right sugar daddy who is going to be on the same page as you and take care of you is often the most difficult part of these relationships. Luckily, the world of online dating has come in leaps and bounds in recent years and it now represents the best way to find a sugar daddy in the UK. 

In the guide above, we’ve compared a wide range of different sugar dating sites where you can meet people who are looking for the same thing as you are. We’d recommend that you read through our suggestions and find one or two that resonate with you. Create accounts on those and start to interact with people on the site. 

There’s no need to rush but as you converse with various people you’ll get a better sense of what you’re looking for and what you want to stay away from. The most important thing to get right from the beginning is that your expectations are aligned. If you’ve got that right, then you’re halfway there.

What sugar daddy sites in the UK are the best?

It’s always difficult to choose a best site because every platform works differently for different people. Here on the site we’ve done everything we can to break down all the various options and give you the information you need to choose the best possible site for your needs. But it’s going to come down to your preference at the end of the day.

 For sugar dating purposes we’d generally recommend sticking with a sugar dating specific site, but we’ve also heard multiple success stories coming from the more general sites as well. You really can’t go wrong with any of our recommendations here, so you might as well try a few and decide for yourself which sugar dating site is the best.

Does sugar dating actually work?

Yes, it does – as long as you’re with the right person. Sugar dating is a very specific type of relationship and the most common reason things don’t work out is because both parties had different expectations about what it was going to be about. 

But, if both people are on the same page and there is a true mutually beneficial relationship to be found – then why wouldn’t it work? It’s out of the ordinary, sure – but we’re always entering into transactional relationships whether we realize it or not. Bringing it into the open and making it concrete is just a way of going about that in a more efficient way. 

There are thousands of success stories that show that sugar dating can indeed work.

Who uses sugar dating sites?

Typically, the people who use sugar dating sites are open-minded and clear about what they want. They have come to a level of self-awareness where they know that they can handle the dynamic and they want to engage in a mutually beneficial relationship of this type. 

In addition, they also enjoy the adventure, spontaneity, and high-class lifestyles that generally accompany relationships of this type. That being said, you’ll find a range of different contexts, personalities, and types of sugar dating setups – so don’t get any preconceived ideas. You’ll be surprised by the diversity in the community.