Compare online dating sites in the UK
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Match
Established in 1995, with a smartphone app and members across the UK. Profiles are quite in-depth, so set aside some time to fill yours out properly.
Our rating of Match
Select a category to read our reasoning.
The app offers the same services as the website through a clean and easy-to-use interface. Profiles are quite in-depth and take some time to fill out properly.
You can search for members yourself or use the site's matching. Calls are possible once two members have exchanged several messages.
Our review describes a large global user base, with many people signing in every day.
Match has been a staple of online dating for over two decades and is aimed at people seeking serious connections with compatible partners.
Our review says the monthly fee may be a barrier for some, but that the quality of the experience makes up for it. Free users are limited to winks and limited messaging.
Match.com is an absolute behemoth with over 1.5m people on the platform. And even though they’ve been around for years, their interface still feels fresh and modern. There’s a reason why they are one of the foremost brands when it comes to online dating.
Their philosophy is to focus on longer, more-detailed profiles where you go into depth about who you are and what you are looking for. Every component of the registration process is designed to pull out different aspects of who you are to create a nuanced summation of who you are as a person. This makes for much richer and rawer experiences because its slightly less superficial than some of its peers. In addition, the extra information allows the algorithm to perform advanced filtering and search capabilities which match people according to meaningful criteria that make them who they are. It’s the most in-depth platform out there.
As such, effort and honesty get rewarded. The more depth you can display on your profile, the more attractive you’re going to be to other singles on the site. If you’re looking for a quick and easy option – then this isn’t for you. But if you’re willing to be authentic and share honestly about who you are, there are a large proportion of like-minded singles who are waiting to meet you. It’s not an opportunity you get often, so take advantage of it!
Pros
- ✓Perfect for finding love
- ✓More than 20 years experience with online dating
- ✓Offers great smartphone app
- ✓Lots of members
Cons
- ✗The profiles are quite in-depth and can take some time to fill out properly
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £29.99 | £29.99 |
| 3 months | £19.99 | £59.97 |
| 6 months | £9.99 | £54.94 |
eharmony
For singles seeking a lasting relationship who want more to go on than a photo. Compatibility details add context, and paid plans renew automatically.
Our rating of eharmony
Select a category to read our reasoning.
Finding your way around eharmony is straightforward, with clear profile sections and settings that are easy to find. The controls stay readable in a narrow browser too. Browsing is where it feels less smooth: profiles can mean a lot of scrolling, Discover gives you a limited overview and upgrade prompts interrupt the flow.
eharmony gives you more to go on than a photo and a short bio. Compatibility breakdowns and family and lifestyle filters help you judge whether someone's plans fit yours, while distance search keeps the practicalities of meeting in view. Premium adds messaging, but the plan differences matter: Light and Plus limit the matches you can unlock, while Unlimited gives you the widest access.
Our UK searches suggested a substantial choice of profiles, and recent-login information helps you see who has been back to the site. That is a promising starting point, but the experience is still local. Reports of limited nearby suggestions make it worth checking your own area before committing to a plan.
The questionnaire, family preferences and profile prompts put relationship goals at the centre of the service. They give you more to discuss before meeting and a clearer sense of whether your plans fit.
Premium can be worthwhile when the suggestions interest you and you are happy to use the service for several months. Three-month terms offer more flexibility, but the longer commitments and different contact allowances mean the cheapest monthly figure is only part of the decision.
eharmony has been around for 20 years and they are still one of the best online dating sites on the market. They claim that they create a harmonious match every 14 minutes and it’s hard to bet against that statistic with the vast scale they’ve been able to build.
Their profile set up uses various personality and compatibility tests which aim to quantify those quirks and preferences that make you who you are. These tests help to determine and categorize how you think, what you care about, and what you’re looking for. All this information is then fed into the system and out the other side pops like-minded singles who you should have some connection with. Forget those boring conversations that go nowhere, you’ll have points of commonalities immediately. And this works wonderfully for people who are looking for real, authentic partnerships.
The long registration process helps to self-select for those who are serious and are looking for something real. If you’re looking for a long-term relationship with an equal, then you’re in the right place. They might just be around the corner. The only way to find out, is to dive in.
Pros
- ✓Only for singles who are serious about dating
- ✓Great matchmaking
- ✓Simple and easy to use
- ✓Lots of members in the UK and across the world
Cons
- ✗Registration takes a while
Prices
| Length | Per month | Total |
|---|---|---|
| 6 months | £29.90 | £179.40 |
| 12 months | £23.90 | £286.80 |
| 24 months | £17.90 | £429.60 |
EliteSingles
Photo verification and unlimited private messages with Elite Select. Paid access is exceptionally expensive, so check the total before you commit.
Our rating of EliteSingles
Select a category to read our reasoning.
White cards, serif headings and restrained gold accents give the current site a more expensive look. Gallery suits deliberate browsing, while Flame is quicker. Finding separate filters through the feature hub takes extra navigation, and crowded controls and overlapping navigation in our narrow browser view weaken the polish.
Detailed profile fields, advanced search, unlimited private messaging and extensive visibility controls make Elite Select a substantial package. Voice and video tools, community features and advertised Human Concierge support broaden the offer. The 1:1 Meetup route still led our complimentary account to a renewal prompt, and the Mayor title requires separate approval.
Our searches for women aged 28–45 found local profiles around London and Manchester, including recent-activity markers. Inverness-Shire returned no members before offering people outside the filters. The company promotes a large international community, but local choice is uneven and older customer reviews mix different versions of the brand.
Manual approval and the photo-verification process add substance to the premium positioning. Profiles can cover career, relationship goals and family preferences in detail. However, the filters also include friendship and people who are separated or in relationships, and an Elite Select badge is a membership status rather than proof of qualifications or wealth.
At $499 for one month or $999 for three, EliteSingles costs far more than a conventional dating subscription. The quarterly plan saves $498 against three individual months, but still requires $999 upfront. Concierge support would need to add considerable personal value to make that premium convincing; search and messaging alone do not justify it for most readers.
Elite Singles is exactly as the name suggests – focused on those who have been through higher education. To get onto the site you have to be well-educated which means that every conversation is immediately elevated as you’re dealing with intellectuals through and through. Their process is different to others as they focus on quality over quantity, only showing you 3-7 potential matches per day, curated from their growing user base. This helps to keep things manageable and give you time to invest in a few different conversations rather than trying to keep up in open season.
It’s likely that the people you’ll meet here will be curious, ambitious, driven, and serious about looking for a long-term partner. If intelligence is important to you and you’re tired of playing games – then this is a great place to try. It’s not for everyone, but for some – it is a game changer.
Pros
- ✓Most members are university educated
- ✓Members are serious about dating
- ✓Profiles are manually verified
- ✓Personality-based matchmaking
Cons
- ✗Not suitable for those who didn’t go through traditional education
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £39.95 | £119.85 |
| 6 months | £21.95 | £131.70 |
| 12 months | £19.90 | £238.80 |
Ourtime
Aimed at people aged 50 and above, with manually validated profiles and real-life events. Profiles are detailed, but the price is above average.
Our rating of Ourtime
Select a category to read our reasoning.
Signing up is quick and intuitive, on either the mobile app or the website.
Daily Matches are picked by a personality matching algorithm. Private messages are a core feature, and a video chat option has been added.
As well as matching you with singles in your area, Ourtime holds local events where premium users can meet in person.
The site is intended for singles over the age of fifty who are serious about finding love, and it uses a profile verification process.
Creating an account is free, but most core features are locked behind a monthly subscription, and our review lists the price as above average.
Dating as a senior is never easy, but with a site like Ourtime, it’s become that much more viable and enjoyable. Their platform matches singles above the age of 50 with others who have similar interests and outlooks on love and relationships. What they’ve been able to build, very intentionally, is a safe space, both online and in-person at their events, for authentic connections and genuine companionship.
They believe that the best of your life is still to come, and we couldn’t agree more. When you use Ourtime, it can open up your eyes to new people, new conversations, and new experiences that you will take you out of your comfort zone and into exciting new territory. And who knows – perhaps that turns into a wonderful long-term relationship. That’s the hope anyway. There’s a level of empathy here that dwarfs a lot of other options. It’s hard to explain in words, but if you go on the siter, you’ll find that the culture encourages open and honest communication, and a really wholesome community of people looking to connect with others in a similar age bracket.
This one is going to set your wallet back a bit, but we think that the value is there. The paywall helps to dissuade those who aren’t serious, and you’re left with those who are willing to dedicate the time and effort needed to facilitate deep connections. What have you got to lose? We think it’s worth a go, at the very least.
Pros
- ✓Profiles are verified
- ✓Members are all 50 years and above
- ✓Hosts real life events
- ✓14-day money back guarantee
- ✓Lots of members
Cons
- ✗The price is above average
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £39.99 | £39.99 |
| 3 months | £25.00 | £74.99 |
| 6 months | £20.00 | £119.99 |
SilverSingles
A site and app for singles aged 50 and up who want long-term companionship. A personality test suggests partners, but photos are blurred for free members.
Our rating of SilverSingles
Select a category to read our reasoning.
Our review calls the service simple and easy to use, but a paid subscription is required to use the app.
Matching is based on a personality test built on the Five Factor Model. Premium users also get a feature showing less curated matches.
With a lengthy history, SilverSingles has had time to grow its user base and develop its matchmaking.
The service is designed specifically for those looking for a strong connection and a loving long-term relationship.
It offers free accounts, but its real value comes from a paid membership. Photos are blurred for non-paying members.
If you’re looking for a vibrant community of singles over 50, then look no further than Silver Singles. They are one of the best places to go if you’re looking to find love and companionship because they’ve nurtured the most endearing group of users that you could ever imagine.
The platform doesn’t have all the bells and whistles that are present in others, but instead just focuses on the few features that make all the difference. Once you’ve filled out your profile and let the site do its thing, you’ll be shown a list of carefully created matches which you can work through however you’d like. These matches are determined through personality compatibility assessments and a bit of magic so that you can be assured that you won’t be wasting your time. They do an excellent job in matching people together in a way that encourages vulnerability and authenticity – both of which are key components of a senior dating experience.
If you do give it a go, we think that you’ll be pleasantly surprised by what you experience. The interface is simple, and you’ll be up and running before you know it. We’ve heard from so many seniors who really appreciate how easy it is navigate the app and use it effectively. There really is no good reason not to try it out – because it might just be the secret weapon you’ve been searching for.
Pros
- ✓Senior dating for people above 50
- ✓Safe and secure site
- ✓Matchmaking based on personality
- ✓Simple and easy to use
Cons
- ✗Photos are blurred for non-paying members
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £24.95 | £74.85 |
| 6 months | £14.95 | £89.70 |
| 12 months | £13.95 | £167.40 |
C-Date
Designed for casual encounters and matched on your preferences. It is free for women and has a free premium trial, but it is not a site for finding a soulmate.
Our rating of C-Date
Select a category to read our reasoning.
Signing up is a breeze, and the matching process is simple to understand and easy to use. There is also an app with limited accessibility.
An algorithm sends proposals that become more refined as it learns about you and work as an icebreaker. Paid members can also see an erotic gallery.
Our review describes the site and app as having a lot of heavy traffic in the UK. Free premium membership for women helps to keep the gender balance level.
C-Date is for people who want a short-term connection, hook-up or fling, and members tend to be clear about that from the start.
Women never have to pay for a premium membership. Men have to pay to continue using the service after the free trial ends.
When it comes to casual dating, C-Date is the undisputed leader. Their platform has the most advanced safety and anonymity mechanisms in the business so you can focus on the excitement of finding casual dating partners without worrying about your activities leaking out in any way. You can let go of the societal expectations and connect with other like-minded individuals who want the same thing as you.
You avoid the awkwardness that exists on more general apps, and instead of playing games – you can get straight down to business because everyone knows why they’re on the site. Casual hookups are so much more fun as a result. C-Date have built an environment that celebrates spontaneity, open-mindedness, and a willingness to push boundaries. This liberation could just be the source of your next adventure if you’re willing to take the leap.
This site is not for long-term relationships, there are plenty others that deliver in that department. This is for those who want no-strings attached fun that will live in their memory bank way longer than the experience actually lasted. If this sounds like you, then click off this review and get straight to it – your partners await your call.
Pros
- ✓Perfect for casual hookups
- ✓Free premium trial
- ✓Fairly cheap to use
- ✓Free to use for women
Cons
- ✗You probably wont find your soulmate here
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £24.99 | £24.99 |
| 3 months | £20.00 | £59.99 |
| 6 months | £16.67 | £99.99 |
Victoria Milan
Aimed at people seeking an affair or casual hook-up, with quick registration and a focus on discretion. Not a place to look for a lasting relationship.
Our rating of Victoria Milan
Select a category to read our reasoning.
Registration is quick and easy, and there is a fully functional app for iOS and Android.
There is no systematic matching process, and no video chat. Gifts can be sent using the credits that come with a subscription.
The gender ratio skews male, and paid users can use Featured Users to view members around the world.
The site offers a tailor-made experience that prioritises privacy and discretion, and uploaded content is moderated. It is not for those seeking lasting love.
You can join and browse for free, but your actions are limited to searching users, adding favourites and sending winks.
Simply put, Victoria Milan is the best place to go if you’re looking for a discrete affair. It’s built specifically for married and attached people who want something private and casual on the side of their relationship. It’s not for everyone, for sure, but for those who are looking – you won’t find a better spot. They have done a truly professional job, building systems and processes that protect anonymity, verify profiles, and champion privacy – so that you can have complete peace of mind as you connect with others who are also looking for an affair.
We’ve heard many stories about how the site has revived love lives and breathed fresh air into people who just haven’t been able to make it happen in their marriage anymore. There is no judgment on the site, it just focuses on reigniting that passion by connecting people for casual fun. And boy, is it fun. Everyone involved is there for the same reason and this means that there aren’t any wires being crossed in the process. Victoria Milan delivers discrete affairs in a way that no other site does, cutting through the nonsense and being unapologetic about what it is and who it’s for. It’s the market leader for a reason.
While many are uncomfortable with the idea of affairs, there are just as many who rely on services like these to spark what has gone dull and find connection that they have since lost. The passion and spontaneity shines through here making it one of the most exciting online dating experiences on the market.
Pros
- ✓For people looking for an affair or a casual hookup
- ✓Registration is quick and easy
Cons
- ✗Promotes adultery
- ✗Not ideal for finding the love of your life
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £19.99 | £59.97 |
| 6 months | £14.99 | £89.94 |
| 12 months | £9.99 | £119.88 |
ChristianCafe
Detailed faith and church filters, with messaging included in the free trial. The design is dated and local UK choice narrows with recent activity.
Our rating of ChristianCafe
Select a category to read our reasoning.
The menus are recognisable and the search is split into sensible categories. Privacy controls are unusually detailed. Visually it is dated: brown panels, dense checkbox lists and long profile forms make it feel heavier than modern dating sites.
Faith, denomination, church involvement, family plans and lifestyle can all inform a search. Mail, a docked message panel, Quickmatch, favourites and forums offer several ways to connect. The community tools add more here than another swipe feed would.
The UK search produced a reasonable pool, but the recently-online filter reduced it sharply. Forums had current discussions, which is encouraging. The service itself says most members are in the US and Canada, so nearby choice deserves checking before a long subscription.
The faith questions and long written introductions give relationship intentions room to emerge. That is a real strength for Christians seeking a lasting connection. Reports of suspicious accounts and disappointing replies in customer reviews keep us from giving a higher score.
The trial includes communication, so you can assess more than blurred photos before paying. Longer offers reduce the monthly cost substantially, but the one-month price is high and payment is in US dollars. We would test local choice before accepting a long term just for the discount.
If you’re a devout Christian and you’re looking to find a partner who shares your faith, then Christiancafe.com is for you. The site is designed for Christians, by Christians, and the values and ethos shine through in every part of the process.
The site has been operational for over 20 years by now and it continues to connect people looking to fate for marriage. Thanks to the focus, you’ll never have to doubt the intentions of someone you’re speaking to because you know that your faith is going to make sure that you are aligned. Everything from the back end to the front-end is built with this in mind and you get a carefully curated experience that you just won’t find elsewhere. It’s a breath of fresh air, to be frank, and is one of the best ways for a Christian to find love in today’s crazy world.
Some are turned off by the price, but it’s probably a worthwhile investment for those who are serious about finding someone to marry. If you’re on the fence, be sure to make use of their generous free trial which allows you to use the platform for a while to see how things go. We think that if you give it a try, you might just discover that the price is worth it because of the kinds of people you can be connected with. Quality over quantity.
Pros
- ✓Singles share same Christian values and beliefs
- ✓Generous free trial to test-drive the platform
- ✓Self-selects for people looking for serious relationships
Cons
- ✗Expensive monthly subscription
- ✗Only suitable for believing Christians
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £32.83 | £32.83 |
| 3 months | £17.02 | £51.07 |
| 6 months | £13.38 | £80.27 |
be2
Matchmaking built on a personality profile, for singles who want something serious. Photos stay blurred unless you become a paying member.
Our rating of be2
Select a category to read our reasoning.
The app is clean and easy to use and offers all the services of the website. The free sign-up includes a lengthy personality questionnaire.
Partner suggestions are based on personality. Search options are limited on the free version, and paid membership gives access to a wide range of services.
Be2 has a smaller user base than many of its competitors, which our review links to its focus on exclusivity and serious members.
Members are described as serious about their search for love, and our review notes the emphasis on security and privacy, including who can see your photos.
The service relies heavily on paid membership. Without it, photos are censored and there is no means of contact, and the price is above average.
Matchmaking has both its supporters and its critics, but what Be2 are doing in the space is something new entirely. They have found a way to bring traditional matchmaking principles to scale in a major way. Their in-depth personality assessments feeds information to advanced algorithms that helps singles find others who have the right intentions and are the kind of people that they likely to get along with. You only have to look at the success they’ve enjoyed, to see that Be2 represents an exciting development in the space.
Before you even get to matching with someone else, the onboarding process guides you through a period of self-reflection so you can clarify exactly what matters to you and what you’re looking for. This helps you to clear out the list of things that we often look for in a partner and forces us to reckon with what really matters at the end of the day. In order to be in a meaningful relationship, we have to first understand who we are and what makes us tick. The personality tests on the Be2 platform are a great way to start on this journey.
You’ll pay more here than some other options but all that goes into the technology itself. It’s much more than just a mere dating site and that’s why you’re paying top prices for it. Even if you don’t find the right person, you might just learn something about yourself that can help you in the future. And if you do find the right person, then you can thank your lucky stars that you gave it a go.
Pros
- ✓Algorithm based matchmaking
- ✓Members are serious about their search for love
- ✓Partner suggestions are based on personality
Cons
- ✗The price is above average
- ✗Profile pictures are blurred unless you become a paid member
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £39.99 | £119.97 |
| 6 months | £29.99 | £179.94 |
| 12 months | £19.99 | £239.88 |
Academic Singles
A niche site for people who want a partner with a similar level of education. Partner suggestions are based on a personality test.
Our rating of Academic Singles
Select a category to read our reasoning.
The app offers the same features as the website, with a simple interface very similar to the regular site.
Daily partner suggestions come from a personality test, and users can chat without limits through a messenger feature on a paid plan.
Our review describes an international membership. Users tend to be a bit older, because academic and professional success takes time.
The exclusive nature of the service helps to ensure that users are serious about their intentions.
Signing up and creating a profile are free, but most features are behind a subscription that our review calls expensive.
Launched in 2018, Academic Singles is a place for heterosexual, gay, and lesbian singles to meet and fall in love. Most of the members you’ll find on Academic Singles are 30 years and older and are “well-educated singles with a high disposable income.” Academic Singles uses a scientific personality test to help match like-minded singles with each other. According to them, this results in higher conversion rates. Profiles on the site are also verified with approved photos and data protected for your peace of mind.
While most members do come from the United States, there are nearly 200,000 UK-based users on Academic Singles. For a niche dating site dedicated to matching up intelligent singles together, we’d say that’s a good-sized member base. If you’re interested in signing up for the premium membership plan to enjoy all the features they offer, you’ll have to commit to 3,6, or 12 months. Just make sure you thoroughly read the cancellation policy because it can be challenging to discontinue your subscription.
In addition to the desktop version, Academic Singles also has a solid application that’s easy to use. Both versions allow you to browse the long list of possible matches, search based on criteria, and use direct messaging and video chat features. Considering the gender ratio is even and the site boasts a 40% success rate, we think Academic Singles is worth considering if you’re an intellectual in your 30s or 40s interested in long-term companionship.
Pros
- ✓Prioritizes intellectual curiosity above looks
- ✓Personality test provides well-curated matches just for you and your personality
- ✓Free trial can give you a sense of what you’re getting into
Cons
- ✗Expensive monthly subscription
- ✗Ignores those who don’t have traditional educational qualifications
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £39.99 | £119.97 |
| 6 months | £29.99 | £179.94 |
| 12 months | £19.99 | £239.88 |
Single40sDating
Designed for over 40s seeking something long-term, with a personality test behind the matching. There is no app yet and the minimum plan is three months.
Our rating of Single40sDating
Select a category to read our reasoning.
The site is easy to use, but there is currently no app.
You can browse a directory of singles or use quick matching, with a personality test behind the matches. A video-call function has been added.
As a service dedicated to the UK, its members primarily come from the UK, but our overview rates its activity as low.
Most members are looking for love, long-term relationships and companionship, and photos must be approved by moderators.
You can join and browse singles in your area for free. To unlock the contact features, you need premium, with a minimum commitment of three months.
Are you a single in your 40s or 50s and looking to share those special moments with someone special? Welcome to Single40sDating.com, a niche dating site specifically designed for singles in the middle of life. It’s a platform for people that are serious about finding long-term companionship and love. And with the help of a virtual assistant, you can be registered in just a few minutes and scroll through like-minded singles in your area.
The best part about Single40sDating is that it’s a UK-based dating site, which means there are almost 1 million members on the platform right in your area. They also employ a scientific personality test to ensure you get fixed up with singles that are compatible with your lifestyle and character. Instead of swiping through endless profiles that you have nothing in common with, you’ll find matches that meet your expectations. You can do all this before even deciding if you want to purchase a subscription plan.
Once you do sign up for a plan, you can unlock blurred photos of other members, send unlimited messages, read every message, see who visited your profile, and add other members to your favourites list. And if you’re unfamiliar with online dating, don’t sweat it. When you first sign up for Single40Dating, the first thing they do is send you a message with clear instructions on how to use the site. They also give you tips and tricks along the way so that you don’t feel alone navigating the site.
Pros
- ✓Designed for over 40s seeking something long-term
- ✓Scientific matching process based on personality
- ✓Offers advice and tips to help you find dates
Cons
- ✗No application available yet
- ✗Minimum 3-month membership plan
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £39.99 | £119.97 |
| 6 months | £29.99 | £179.94 |
| 12 months | £19.99 | £239.88 |
Single30sDating
Aimed at open-minded singles in their 30s, with matching based on personality and a top match reveal. It has fewer members than mainstream sites.
Our rating of Single30sDating
Select a category to read our reasoning.
The mobile-friendly site is easy to navigate and sign up to, without too many bells and whistles.
It has personality matching, a search feature, matches to swipe through and a list of who is online. Messaging and video chat invitations are for premium members.
As a young site, its number of members is difficult to assess, and there are fewer members than on mainstream dating sites.
Questions about past relationships feature in the profile process, and our review notes that some members are looking for an older, more established partner.
You can browse profiles free of charge before paying. Premium is needed for the best features, and our review calls the package pricey.
Looking for a dating site for singles in their 30s? Single30sDating is a fairly new dating site that specializes in finding tailor-made matches based on your personality traits and lifestyle. For the most part, everyone on the platform is in their late 20s and 30s and looking for a long-term commitment. As long as you live in a populated city, the site should be able to find you plenty of like-minded singles that you can contact.
If you want to send a message or request a video call, you will have to become a premium member of Single30sDating. With the basic plan, you are limited to browsing matches and sending icebreakers, emoji faces, or likes. For this reason, it’s necessary to pay for the premium service if you want to increase the chances of meeting people and going on dates. We would recommend signing up and browsing singles before committing to the paid subscription.
One of the best parts of Single30sDating is that you can fill out your profile as much as you want. You can write a personal message, choose icebreaker questions, and customise your profile by adding various topics to it. There is also the option to share your views and values regarding family/friends, relationship, and personal care.
Pros
- ✓Easy to sign up and navigate the site
- ✓Reveals your top match
- ✓See who’s currently online
Cons
- ✗Pricey premium package
- ✗Requires premium plan for top features
- ✗Fewer members than mainstream dating sites
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £39.99 | £119.97 |
| 6 months | £29.99 | £179.94 |
| 12 months | £19.99 | £239.88 |
TrueLifePartner
A site for singles aged 50 and above, with matches based on a personality test and the option of video calls. Premium is required to send messages.
Our rating of TrueLifePartner
Select a category to read our reasoning.
Our review says the matching process, like the interface, is simple, easy to understand and easy to use.
Matching is based on a scientific personality test, and video calls are available once a few messages have been exchanged.
Our overview rates activity as medium. The site is focused on people aged fifty and above in the UK and elsewhere.
The sign-up focuses on the kind of relationship you want and your ideal partner, and the site is aimed at people over fifty looking for love.
The difference between free and paid is substantial: a free membership covers little beyond a profile, pictures and the personality test.
Out of all of the senior dating sites, TrueLifePartner is one of our favorites because they’ve been able to maintain a somewhat intimate community even as their user base has expanded well past the 1m mark. They are without doubt one of the safest and most reliable ways to find singles above the age of 50 who share your interests and worldview. Their success is no accident.
If you’re over 50, you’re going to find a wide range of people on the site who want to inject new life into the dating scene and are looking for like-minded people to connect with. When you start conversations, you’ll find that there’s something special about this community that’s hard to put into words. And if text isn’t working for you, they’ve got a really innovative video calling feature which can bring you face to face with your match. This is a wonderful way to test for chemistry and compatibility before committing to a real in-person date. When you combine this with the personality compatibility features that come as part of the profile setup process, you’ve got yourself a really powerful combination. It’s a great example of what modern online dating can look like when it’s done the right way.
If you want to send any messages, you need to sign up for the premium membership but that’s something that’s well worth doing because it opens up the whole community to you and allows you to jump on your first video call in no time at all. Before you know it, you could be chatting it up with someone who takes your breath away. Don’t hesitate on this one – get involved!
Pros
- ✓Perfect for singles over 50 looking for love
- ✓Matchmaking is based on a scientific personality test
- ✓Video calls
Cons
- ✗Premium membership is required to send messages
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £19.99 | £19.99 |
| 3 months | £39.99 | £119.97 |
| 6 months | £29.99 | £174.94 |
Zoosk
A dating site and app that bases suggestions on your behaviour, for short or long-term relationships. Our review finds it a bit superficial.
Our rating of Zoosk
Select a category to read our reasoning.
Our review says the sign-up process is quick and easy, and praises the mobile app.
Behavioural matchmaking follows how you interact. There is also an instant search option, plus direct and mass messaging.
An Online Now feature lists users available to chat, and our review notes high activity on the site.
It may not be the best option for those seeking personality-based matchmaking or a long-term relationship, and our review calls it a bit superficial.
Our review describes it as a simple and affordable dating experience, with membership plans and a free trial.
It’s hard to imagine what a platform of over 40m people might even look like, but Zoosk manages to sidestep any preconceived notions with an agile and exciting interface that attracts young singles of all types to be a part of the fun. Their data-driven matching technology on the back end is just as effective in finding you a more casual short-term relationship as it is with a more serious long-term one. There is something for everyone here.
Their biggest strength is undoubtedly the mobile app which is the hub through which everything goes. They have fully embraced a mobile-first philosophy and the user experience is fast-paced and filled with novelty. It’s clear that they’ve applied some of the key design principles from the most addictive apps in the world and brought that power to the world of online dating. As a result, they’ve created a very high-activity conversational ecosystem that rivals some of the bigger players who have been around much longer.
It’s worth noting that the main focus is on young singles in their 20s and 30s who are living on their phones, but we wouldn’t want to discourage anyone here because the userbase is growing so fast. If you’re looking for a truly modern approach to online dating, then you wouldn’t go wrong with Zoosk. It’s breathtaking, when done right.
Pros
- ✓Great for finding short-term or long-term relationships
- ✓40 million users worldwide
- ✓Unique features and a great mobile app
Cons
- ✗A bit superficial
- ✗Mostly targets young people
Prices
| Length | Per month | Total |
|---|---|---|
| 1 month | £29.99 | £29.99 |
| 3 months | £20.00 | £60.00 |
| 6 months | £15.00 | £90.00 |
Other providers
Parship
Uses a matching system called the Parship Principle, with a free basic membership. It has fewer members than Match.com and eharmony.
Our rating of Parship
Select a category to read our reasoning.
Signing up is an extremely easy process to begin, and a mobile app is available for free on iOS and Android.
A personality test analyses many traits to form a matching profile. Our review singles out the Icebreaker option as its most unique contact feature.
Our overview rates activity as low, and our review lists few members compared with Match.com and eharmony as a drawback.
It is great for finding a serious and long-term relationship and is not meant for singles who want more short-lived encounters.
A free membership gives you matches and contact requests, but options beyond that are quite limited compared with premium.
The ‘Parship’ Principle this proprietary matchmaking algorithm that sets this particular site apart. By analyzing 32 different traits using 136 different rules, they can form a data-driven profile that boasts a really incredible success rate. Even if you’re skeptical, it really is worth a try. Whether we like it or not, love is an art and a science, and this particular site goes above and beyond on the science side.
In a world where data is. a huge buzzword, why not see what is possible when you apply it to online dating? The most exciting part of this is that it might just introduce you to someone who you typically wouldn’t consider as ‘your type’ and show you that your preconceived notions are getting in the way. It’s your own personal matchmaker in your pocket, working for you to find that special someone.
It’s a young site and a relatively new concept, but the growth has been staggering. We wouldn’t bet against it becoming a huge name in the next few years. If you believe in the power of data, then Parship is the place to be. Who knows, maybe you’ll be inviting the algorithm to your wedding ceremony in the not-too-distant future.
Pros
- ✓Great for finding a serious and long-term relationship
- ✓Matching based on a unique system called ‘Parship Principle’
- ✓Available in 13 countries worldwide
Cons
- ✗Few members when compared with Match.com and eharmony
Prices
| Length | Per month | Total |
|---|---|---|
| 3 months | £29.90 | £89.70 |
| 6 months | £19.90 | £119.40 |
| 12 months | £14.90 | £178.80 |
Free features
What can you do without paying?
Starting out online is easier if you know what is free. On many of these services you can build a profile for free, but contacting people has a price. Here is the position for each of the 15 services.
New to online dating? You can look around for free on Match, Victoria Milan, ChristianCafe and Single40sDating.
| Dating site | View profiles | Read messages | Send messages |
|---|---|---|---|
| Match Free users can send winks and have limited messaging options | Yes | Not confirmed | Partly |
| eharmony Basic account with suggestions, generally blurred photos and limited messaging | Partly | Not confirmed | Partly |
| EliteSingles Browsing after approval, with likes and winks; private messages are paid | Partly | Not confirmed | No |
| Ourtime Profile creation is free; most core features need a subscription | Not confirmed | No | No |
| SilverSingles Limited profile viewing and smiles; photos are blurred without payment | Partly | No | No |
| C-Date Free for women; men pay once the free trial ends | Not confirmed | Partly | Partly |
| Victoria Milan Search users, add favourites and send winks | Yes | Not confirmed | No |
| ChristianCafe Free trial includes mail and messaging, with limits; no ongoing free messaging | Yes | Partly | Partly |
| be2 Matches can be seen, but photos are censored and there is no means of contact | Partly | No | No |
| Academic Singles Free profile; photos of matches and unlimited messaging are paid | Partly | Not confirmed | No |
| Single40sDating Browse singles for free; contact features need premium | Yes | Not confirmed | No |
| Single30sDating Profiles without photos, icebreakers and likes only | Partly | Not confirmed | No |
| TrueLifePartner Free membership covers profile, pictures and the personality test | No | No | No |
| Zoosk Free trial mentioned in our review; free limits not stated | Not confirmed | Not confirmed | Not confirmed |
| Parship Compatibility matches and contact requests; other options are limited | Partly | Not confirmed | Partly |
Based on our reviews of the free profile. “Partly” means the feature is limited, for example to a set number of messages or to only some profiles.
Prices
How much does online dating cost?
Online dating covers everything from monthly subscriptions to long plans with a low headline price. Compare the shortest term and the lowest monthly price for the 15 services here, then work out the total you would actually pay.
Prices come from our reviews and can change. Before you pay, always check whether the subscription renews automatically.
Age and audience
Which site suits your age?
Pick your age and we’ll highlight the sites that cover your age group. The bars show the age range of most members on each site.
Age ranges reflect what is stated in our reviews. Many sites also have members outside these ranges.
Find the right type
What are you looking for?
If you are new to online dating, the first decision is the most useful one: are you looking for a partner, for company or for something casual? The services below approach that in very different ways.
Be2 and Parship base their suggestions on personality or compatibility, so you do not have to do all the searching yourself.
Match has been around since 1995 and asks for an in-depth profile. Zoosk bases its suggestions on your behaviour.
Academic Singles is aimed at singles who value education, and Single40sDating at people around 40 who want something long-term.
C-Date is designed for casual dating, so members tend to have similar expectations from the start.
Explore more
Looking for a specific type of dating?
Know what you want already? Our other comparisons focus on apps, free services, age groups, faith and sexuality.
Method
Our method: how we test dating sites
Every service is scored from 0 to 5 on user-friendliness, features, activity, seriousness and price, with an overall score based on all five. Partners that pay us commission and score at least 3.0 are listed first, and other providers follow.
- We test each site We create a profile and use the site as a member would, to see what it offers, who it is aimed at and how it works.
- We compare the features How does searching for profiles work? What can you do for free? And what does a subscription cost?
- We give our verdict We rate ease of use, features, activity, reliability and price, and list strengths and weaknesses.
- We keep reviews up to date Features, prices and terms change, so we update our reviews and check that the sites we list are still running.
FAQs
Frequently asked questions about online dating
What is online dating?
Online dating means using a website or app to meet potential partners. You create a profile, and then search for people or receive suggestions. Services range from personality-based matching to quick, photo-led apps.
How do I get started with online dating?
Decide what you are looking for, then pick one or two services built for it. Fill in your profile honestly, use recent photos and take some time to see who is active near you before you pay for anything.
What makes a good dating profile?
Honesty comes first. Mention what you actually enjoy doing, so that you attract people who like the same things. Use clear, recent photos, and say what you are hoping to find.
How do I start a conversation online?
Mention something from the other person's profile and ask a question about it. A personal message stands out from a simple hello, and it makes it easier for the other person to reply.
How many people should I talk to at once?
That is up to you. Few people meet the right person on their very first attempt, and meeting a few people can help you work out what you want. Be honest and respectful with those you talk to.
What are the pros and cons of online dating?
You can meet people you would never otherwise cross paths with, and on your own schedule. On the other hand, it can be time-consuming and sometimes disappointing, and you need to look out for fake profiles and unexpected costs.
How long should I wait before meeting someone?
There is no fixed rule. Talk until you feel comfortable, and consider a phone or video call first. If someone keeps avoiding a call or meeting, take that as a warning sign.
How do I stay safe when dating online?
Keep personal and financial details to yourself, never send money to someone you have only met online, and be wary of anyone who wants to leave the site quickly. Meet in a public place and tell a friend where you are going.